General Dentistry Marketing Manager – Digital & Performance Marketing

Bluetree Dental; Reno (NV); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

401(k) with company match

Health insurance

Paid time off (PTO) & 6 holidays

Employee Assistance Program (EAP)

Life & Disability insurance

Job summary

Bluetree Dental is seeking a General Dentistry Marketing Manager to lead digital and performance marketing for our Reno-area practices. You will drive patient acquisition, KPI tracking, and ROI optimization while collaborating with practice leaders.

The ideal candidate has 3–7 years in healthcare marketing, strong Google Ads/Meta ads, SEO, and content development, with a bachelor’s in Marketing or related field. This is an on-site role with competitive pay and benefits.

Qualifications

• 3–7 years of proven digital marketing experience, preferably in healthcare.
• Hands-on proficiency with Google Ads, Meta, GA4, and local SEO tools.
• Bachelor’s degree in Marketing, Communications, PR, or Business; background check required.

Responsibilities

• Design and manage multi-channel digital marketing campaigns.
• Track KPI and ROI; deliver monthly reports.
• Develop patient-centric content aligned with HIPAA guidelines.
• Collaborate with practice leaders to grow local market share.
• Optimize campaigns to reduce acquisition costs.

Skills

Digital marketing

Campaign management

Marketing analytics

Education

Bachelor’s degree in Marketing, Communications, PR, or Business

Tools

Google Ads

Meta Ads

GA4

SEMrush

Yext

Job description

General Dentistry Marketing Manager – Digital & Performance Marketing

General Dentistry Marketing Manager – Digital & Performance Marketing

Bluetree Practice Services - 9785 Gateway Dr, Reno, NV 89521

Must currently reside in California, Nevada, Oregon, Idaho, or Washington.

Job details

• Pay: $70,000.00 – $80,000.00 per year (DOE)
• Job Type: Full-time
• Shift and Schedule: Monday to Friday, Flexible scheduling options
• 401(k) with company match
• Health insurance (5 plan choices)
• Paid time off (PTO) & 6 Paid Holidays
• Employee Assistance Program (EAP)
• Life & Disability insurance

Full Job Description

About Us

Founded in 2012, Bluetree Dental is a provider-owned group and dental management organization redefining collective ownership and patient care across pediatric dentistry, orthodontics, general dentistry, and oral surgery. Unlike traditional corporate models, Bluetree offers its providers true corporate-wide equity, boasting an industry-leading model where 45 out of 60 active providers are company owners. Operating across Nevada, California, Oregon, Washington, Utah, and Idaho, we protect clinical autonomy while providing robust administrative, digital marketing, and operational support. Built on the principle that marketing is education, we foster a collaborative culture rooted in clinical excellence, mentorship, and giving our patients and team members something to smile about.

Role Overview

We are hiring a General Dentistry Marketing Manager with 3 to 7 years of experience in digital marketing, campaign optimization, and marketing analytics. You will oversee performance marketing, patient acquisition channels, and KPI tracking across multiple regional dental practices.

Key Responsibilities

• Digital Campaigns: Design, launch, and manage multi-channel digital marketing campaigns across Meta Business Suite, Google Ads, local SEO/SEM, and social media outreach.
• Data Analysis & KPI Reporting: Track, measure, and analyze performance metrics across web traffic, ad spend, conversion rates, and campaign ROI; deliver actionable monthly reports to practice leaders.
• Healthcare or Dental Education: Develop educational, patient-centric content that aligns with HIPAA guidelines, establishing practice credibility and driving patient engagement.
• Local Practice Growth: Collaborate directly with practice leaders to understand custom local market dynamics, craft tailored promotion strategies, and elevate brand visibility.
• Process Optimization: Maintain structured marketing workflows, test new growth channels, and optimize conversion funnels to reduce acquisition costs.

Tech Stack & Required Skills

• Paid Media Platforms: Meta Business Suite (Facebook/Instagram Ads Manager) and Google Ads (Search, Display, Local Services Ads).
• SEO & Reputation Management: Google Business Profile management, local SEO tools (e.g., SEMrush, Moz, l, Yext), and online review platforms
• Marketing Automation & CMS: Experience with email marketing tools (e.g., Mailchimp, ActiveCampaign) and CMS platforms (e.g., Open Dental, NexHealth, PlanetDDS Cloud9) is preferred.
• Graphic Design (preferred, not required) : Experience in Canva and Adobe Illustrator are a plus.
• Writing: Experience writing professional ad copy, press-releases, and website content while using individual brand voice and standards.

Qualifications

• Experience: 3-7 years of proven experience in digital marketing, campaign management, and marketing analytics. Healthcare or dental marketing background is a plus.
• Technical Mastery: Proven hands-on proficiency with Google Ads, Meta Business Suite, GA4, and local SEO tools as detailed in the tech stack above.
• Patient Focus: Driven by the needs of patients and communities, eager to support clinical teams and connect patients with the best dental care.
• Education: Bachelor’s degree in Marketing, Communications, PR, or Business.
• Clearance: Must pass a background check and drug screen.

This is a safety-sensitive role and requires passing a drug screen. We follow CDC, OSHA, and ADA guidelines to ensure a safe environment.

Bluetree Dental, an organization dedicated to changing lives and dentistry. With partners across multiple states, Bluetree focuses on pediatric dentistry, orthodontics, and general dentistry.

Bluetree's Mission and Vision:

• Mission: To give people something to smile about, today, and tomorrow.

Core Values That Guide Us:

• Caring: Prioritize the needs of patients, team members, and practices.
• Creative: Foster innovation and explore better ways to enhance dental care.
• Credible: Build trust through experience, education, authenticity, and unwavering commitment.
• Commitment: Stay dedicated to our values, mission, and vision.

Equal Opportunity Employer: We are an Equal Opportunity Employer, fostering a diverse and inclusive workplace. All applicants will be considered for employment without regard to race, religion, color, gender, sexual orientation, national origin, marital or veteran status, medical condition, disability, or any other status protected by law.

The pay range for this role is:

70,000 - 80,000 USD per year (Bluetree Practice Services)