Gen-AI Video Creative Lead (Remote Contractor)

IL MAKIAGE

New York (NY)

Hybrid

PHP 5,643,000 - 8,150,000

Full time

2 days ago

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Job summary

IL MAKIAGE is seeking a full-time Gen-AI Creative Specialist (Remote Contractor) to lead how generative AI influences performance creative—from asset development to workflow design and team enablement. You will craft high-impact video assets for social campaigns and guide production with AI-enabled tools.

You will collaborate with marketing to align objectives, ensure skin tone accuracy and product consistency, and develop scalable processes.

Qualifications

3+ years of video editing and motion graphics experience, focused on paid social advertising.
Demonstrated, current experience with Gen-AI video and image tools, plus a portfolio showing work you've actually shipped (required).
Proficient in Adobe Premiere Pro and After Effects (required). Experience with Photoshop, Illustrator, and Media Encoder.
Proficient in color correction (Lumetri Color or equivalent) — able to balance and match footage for a consistent, polished output.
Solid design fundamentals: typography, layout, and composition; strong color theory for prompts and output quality.
Comfortable with prompting, iteration, and the unglamorous work of getting a usable output from an unreliable tool.
Rigorous about quality, with the judgment to know when AI output isn't good enough.

Responsibilities

Design, edit and animate short-form video ads optimized for high-scale paid social campaigns (Instagram, Facebook, TikTok, YouTube).
Collaborate closely with marketing managers to understand campaign objectives, consumer motivations, and performance-driven creative insights.
Develop production-ready assets using generative video, image, and audio tools, establishing Gen-AI as a genuine asset source.
Solve for the hard parts of Gen-AI in beauty specifically: skin texture, shade accuracy, product consistency, and human faces that hold up under scrutiny.
Continuously test and evaluate emerging tools, models, and platforms, running structured evaluations and making clear recommendations.
Level up the broader editing team's Gen-AI skills through documentation, training sessions, and hands-on support.
Establish quality standards and guardrails so AI-assisted work meets the same bar as everything else we ship.
Propose fresh ideas for video formats, concepts, and visual styles, including concepts possible because of these tools.
Process and organize raw footage, keeping files prepared and optimized for a smooth production workflow.
Stay current on paid social trends, performance marketing, and the fast-moving Gen-AI landscape.