Gemini Performance Marketing Manager

Google; New York (NY); On-site; USD 116,000 - 166,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google's Gemini Growth Marketing Manager for Consumer Apps will lead paid media strategy to drive global user growth and engagement for the Gemini app. You will develop campaigns, manage budgets, and optimize performance across Paid and O&O channels.

The role requires strong data analysis, cross-functional collaboration with product and analytics, and a bias for experimentation and scalable processes, including AI-assisted workflows.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in B2C performance marketing, digital media, or user acquisition.
• Experience managing end-to-end paid media campaigns from creative briefing and development to platform optimizations.

Responsibilities

• Manage day-to-day execution and optimization of large-scale B2C performance campaigns for the Gemini app, brief creative agencies, and oversee creative production with AI workflow improvements.
• Coordinate campaign operations including asset pipelines and localization to ensure timely launches in a fast-paced environment.
• Collaborate with product and Media CoE to report results and provide actionable insights to improve performance and efficiency.
• Develop and implement a rigorous A/B testing framework to improve growth opportunities.
• Work with cross-functional teams to align paid media strategies with product and marketing goals.

Skills

B2C marketing

Campaign optimization

Data analysis

Project management

AI tooling

Education

Bachelor's degree or equivalent practical experience

Job description

Gemini Performance Marketing Manager

New York, NY, USA; Mountain View, CA, USA; +2 more; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in B2C performance marketing, digital media, or user acquisition.
• Experience managing end-to-end paid media campaigns from creative briefing and development to platform optimizations.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience marketing a new-to-market consumer tech or AI product and large budgets across global markets.
• Experience utilizing AI productivity tools to solve layered problems and streamline business workflows.
• Ability to analyze campaign data, generate reports, and optimize performance metrics.
• Excellent project management and communication skills, with the ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced environment.

About the job

As a Growth Marketing Manager on the Consumer Apps team, you will be at the forefront of promoting Gemini across the globe. You'll develop marketing plans that leverage paid media to support strategies that drive user growth and engagement. In this role, you will be responsible for leading the paid media strategy for Gemini, with a focus on driving performance through paid and Owned and Operated (O&O) channels. You will develop and execute campaigns, manage budgets, and analyze performance to optimize for growth and user acquisition.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Manage the day-to-day execution and optimization of large-scale B2C performance campaigns for the Gemini app, brief creative agencies, and oversee creative production, looking for ways to optimize workflows with the use of AI.
• Coordinate campaign operations, including managing creative asset pipelines and localization (i18n) workflows, to ensure timely campaign launches in a high-velocity environment.
• Collaborate with product and our Media CoE to report on campaign results, providing actionable insights and recommendations to the wider team for improving performance and efficiency.
• Develop and implement a rigorous A/B testing and experimentation framework to continuously improve campaign performance and uncover new growth opportunities.
• Collaborate with cross-functional teams, including product, creative, and analytics, to ensure paid media strategies are aligned with broader product and marketing goals.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.