Games Merchandising Manager

RiseMe; San Mateo (CA); Hybrid; USD 118,000 - 177,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA, is seeking a Games Merchandising Manager to lead data-driven storefront merchandising for console, web and mobile experiences. You will translate forecasts into merchandising strategies, utilize AI-powered insights, and optimize campaigns to maximize engagement and revenue.

The role collaborates with Planning & Finance, Product and Data Science, using experimentation and analytics to continuously improve store performance.

Qualifications

• 5+ years in a global direct-to-consumer digital or e-commerce business.
• Experience using data, analytics and AI-driven insights to inform decisions.
• Customer first mindset, personalization focus.
• Bachelor's degree or equivalent preferred.

Responsibilities

• Partner with Planning & Finance to translate forecasts into merchandising strategies across Store experiences.
• Monitor performance and AI signals to adjust campaigns and content to maximize engagement.
• Leverage AI insights to identify opportunities and optimize store experiences.
• Design and run data-driven experiments to validate hypotheses and improve outcomes.
• Review performance data daily/weekly/monthly and turn insights into actions.
• Develop and follow best practices with Store teams for continuous improvement.

Skills

Data analytics

AI insights

Cross-functional collaboration

Customer-centric

Strategic merchandising

Attention to detail

Experimentation

Education

Bachelor's degree or equivalent

Tools

AI-driven optimization

Analytics tools

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Games Merchandising Manager

San Mateo, CA (hybrid)

Role overview:

The Merchandising team combines commercial planning, AI-driven optimization and customer insights to deliver personalized, high-performing Storefront experiences. We partner closely with Planning & Finance to turn revenue forecasts into merchandising strategies, then continuously adapt those strategies based on AI-generated recommendations, player behavior and live business performance.

What you’ll be doing:

• Partner closely with Planning & Finance to understand commercial forecasts, revenue targets and business priorities, translating these into merchandising strategies and engaging Store experiences across console, web and mobile.
• Continuously monitor business performance, customer behavior and AI-generated optimization signals to make daily merchandising decisions, adjusting campaigns, placements and content strategies to maximize customer engagement and commercial performance.
• Leverage AI-powered insights and predictive signals alongside merchandising expertise to identify opportunities, prioritize actions and dynamically optimize Store experiences in response to changing customer behavior and business performance.
• Design and execute data-driven experiments, using AI insights alongside traditional analysis to validate hypotheses, improve customer experiences and drive measurable business outcomes.
• Reviewing performance data on a daily, weekly and monthly cadence and using it inform decisions, turning it into action to effectively optimize and trade the Store.
• Developing and adhering to best practices and processes with wider Store teams, identifying and implementing efficiencies, striving for continuous improvement.

What we’re looking for:

• 5+ years’ experience in a global direct-to-consumer digital or e-commerce business, with knowledge of games monetization and live services.
• Experience using data, analytics and AI-generated insights to inform commercial decisions, optimize customer experiences and drive measurable business outcomes.
• Comfortable partnering with Planning & Finance to translate commercial forecasts into merchandising strategies and adapt those strategies based on changing performance and AI-driven recommendations.
• Customer first mindset, prioritizing customer needs, experience and personalization.
• Process-driven with good attention to detail and a pragmatic approach to problem resolution.
• Strong analytical mindset with the ability to combine financial objectives, customer insights and AI-powered recommendations into clear merchandising actions.
• Demonstrated ability to work collaboratively across different global functions and teams.
• The role requires close collaboration with Planning & Finance, Product, Data Science and global commercial stakeholders to translate financial forecasts into merchandising strategies and continuously optimise Store performance using experimentation, analytics and AI-powered insights.
• Strong interpersonal and time management skills.
• Bachelor's degree in related field or equivalent preferred
• A passion for the games industry and gaming is desired.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

The estimated base pay range for this role is listed below.

$117,700 — $176,500 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.