Games Brand Strategy Intern - Licensing & Campaigns

The Walt Disney Company (France); Glendale (CA); On-site; USD 28,000 - 36,000; Full time

Job summary

The Walt Disney Company in Glendale, CA is seeking a Brand Strategy Intern for Games to support global marketing strategy across licensed titles and collaborate with licensees to deliver go‑to‑market campaigns.

You will help Games licensees successfully implement go‑to‑market plans by reviewing marketing assets that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data‑driven insights, and creative innovation.

Qualifications

• Prior experience in Marketing, preferably within the gaming industry.
• Knowledge of brand management, product marketing, and user acquisition.
• Meticulous organizational skills with a strong work ethic and eagerness to learn and grow.
• Ability to engage and collaborate effectively with a diverse range of personalities while problem solving and multi-tasking.
• Skilled at analyzing data and drawing meaningful insights.
• Excellent writing proficiency and presentation style.

Responsibilities

• Coordinate asset deliveries for assigned titles, using asset management tools and directories to track projects and ensure high‑quality, on‑time deliverables.
• Manage internal team processes and meeting agendas, following up on action items to ensure timely completion.
• Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles.
• Coordinate marketing calendar support by scheduling and tracking social/community activations and CRM communications.
• Draft, proofread, and edit public‑facing marketing copy and communications.
• Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs.
• Learn appropriate benchmarks and goals across greater marketing channels and campaigns.
• Become a strong brand steward for The Walt Disney Company to deliver on‑brand marketing while fostering relationships with both external licensees and internal teams.

Skills

Marketing experience

Gaming industry

Brand management

User acquisition

Data analysis

Writing & presentation

Education

Bachelor's degree candidate

Tools

Keynote/PowerPoint

Excel

Airtable

Job description

The Walt Disney Company in Glendale, CA is seeking a Brand Strategy Intern for Games to support global marketing strategy across licensed titles and collaborate with licensees to deliver go‑to‑market campaigns.

You will help Games licensees successfully implement go‑to‑market plans by reviewing marketing assets that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data‑driven insights, and creative innovation.