Full-Stack Digital Marketing Coordinator | PTO & 401(k)

TerraFirma; Vancouver (WA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay

Paid Holidays & PTO

Short and Long-Term Disability

401(k) Retirement Plan

Life Insurance

AD&D Insurance

Wellness Programs

Job summary

TerraFirma seeks a full-stack digital marketer to drive our online presence across channels. You will handle technical SEO audits, high-performance SEM campaigns, and WordPress management to boost brand awareness and customer engagement.

The role involves optimizing UX, content strategy, local SEO, and cross-channel marketing while reporting KPI-driven insights to leadership. A strong emphasis on data, analytics, and cross-functional collaboration is required.

Qualifications

• Bachelor’s or Associate’s degree in Marketing is preferred, with 2+ years in digital marketing.

Responsibilities

• WordPress Management: Publish content, manage plugins, ensure site health and improve UX/conversion.
• SEO & Content Strategy: Conduct keyword research, on-page/technical SEO audits, improve organic rankings.
• SEM & Paid Media: Plan, launch, and manage Google Ads and display campaigns; maintain healthy ROAS.
• Analytics & Reporting: Use Google Analytics, Tag Manager, Looker Studio, and CRM to track KPIs and translate data into insights.
• Cross-Channel Support: Coordinate email marketing and video efforts for cohesive brand voice.
• Reputation & Local Presence: Manage NAP data across directories, monitor reviews and business listings for local SEO.
• Budget Optimization: Allocate monthly digital ad spend across platforms for low CPC and high conversions.

Skills

SEO

SEM

WordPress

Copywriting

Analytics

Cross-channel marketing

Communication

Education

Bachelor’s or Associate’s degree in Marketing

Tools

Google Ads

Google Analytics GA4

Google Maps

Google Local Service Ads

Google Search Console

Looker Studio

HTML/CSS basics

WordPress

Job description

TerraFirma seeks a full-stack digital marketer to drive our online presence across channels. You will handle technical SEO audits, high-performance SEM campaigns, and WordPress management to boost brand awareness and customer engagement.

The role involves optimizing UX, content strategy, local SEO, and cross-channel marketing while reporting KPI-driven insights to leadership. A strong emphasis on data, analytics, and cross-functional collaboration is required.