Front-End Developer for E‑Commerce & Marketing

Rocky Brands, Inc.; Nelsonville (OH); On-site; USD 52,000 - 78,000; Full time

Job summary

Rocky Brands, Inc. is seeking a web marketing specialist to test, debug, and optimize websites and emails. The role collaborates with back-end developers, agencies, and marketing teams to deliver high-quality end products through QA, code reviews, and SEO.

You will research market trends to inform advertising, merchandising, and web development strategies; manage projects across campaigns, content, and social media while maintaining reports for leadership.

Qualifications

• Bachelor's degree plus 1–2 years of related experience or equivalent.
• Advanced skills in Photoshop, Illustrator, HTML Editors; familiarity with web tech.
• Proficient in HTML and CSS (not WYSIWYG editors).
• Interpret procedures, analytics, and governmental regulations.
• Experience developing CMS-based e‑commerce websites.
• Knowledge of web usability standards, accessibility, and performance best practices.

Responsibilities

• Conduct thorough testing and debugging of websites, emails, and applications.
• Optimize application performance for speed, accessibility, and scalability.
• Collaborate with back-end developers, marketing agencies, and stakeholders to deliver high-quality end products.
• Research, analyze, and monitor market trends to inform advertising programs and web trends.
• Execute online marketing goals through strategy, content management, email marketing, ads, social media, and new web development.
• Plan, track, and manage multiple projects with varying workflows and timelines.
• Provide guidance to content creators, technical personnel, service providers, and others on campaigns and SEO.
• Prepare general and specific online marketing/performance reports as requested.

Skills

Web usability

Accessibility

Performance optimization

Collaboration

Education

Bachelor's degree

Tools

HTML

CSS

Photoshop

Illustrator

HTML Editors

CMS-based e‑Commerce

Job description

Rocky Brands, Inc. is seeking a web marketing specialist to test, debug, and optimize websites and emails. The role collaborates with back-end developers, agencies, and marketing teams to deliver high-quality end products through QA, code reviews, and SEO.

You will research market trends to inform advertising, merchandising, and web development strategies; manage projects across campaigns, content, and social media while maintaining reports for leadership.