FreeWheel Commercial Marketing Manager (Buyer Cloud)

Comcast; New York (NY); On-site; USD 112,000 - 168,000; Full time

Job summary

FreeWheel, a Comcast company, seeks a Commercial Marketing Manager to lead sales enablement for Buyer Cloud, the DSP platform. You will translate product capabilities and market trends into compelling value propositions and integrated go-to-market programs to drive awareness and adoption.

You will collaborate with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams to deliver differentiated narratives and impactful content that supports commercial teams globally.

Qualifications

• 5+ years of experience in product marketing, sales marketing, B2B marketing, sales enablement, or related fields.
• Experience in Adtech, preferably marketing a DSP.
• Clear understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.
• Strong written, verbal, and presentation skills with the ability to simplify complex concepts.
• Demonstrated success developing sales enablement materials, positioning, and go-to-market strategies.
• Experience partnering with senior stakeholders across sales, product, and marketing organizations.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Team oriented with a growth mindset and the ability to collaborate well cross functionally.
• A passion for advertising and media – and where it is going next in the AI era.

Responsibilities

• Differentiate Buyer Cloud from traditional DSPs and alternative buying platforms by articulating its unique advantages in transparency, control, customization, and premium supply access.
• Build and maintain Buyer Cloud sales materials, including pitch decks, one-sheets, case studies, training materials, and executive presentations.
• Create vertical-specific narratives for various client segments.
• Partner cross-functionally to ensure commercial teams are equipped with current and compelling Buyer Cloud narratives.
• Work across thought leadership content, blogs, reports, customer stories, newsletters, and campaign assets that strengthen Buyer Cloud's market presence.
• Translate complex industry topics, including CTV, programmatic advertising, transparency, identity and AI into clear, buyer-focused content.
• Support product launches, industry events, and marketing campaigns through strategic content development.
• Monitor industry trends, competitive developments, buyer needs, and market opportunities.
• Partner with research, insights, and product teams to uncover compelling data and customer proof points.
• Transform research findings and platform insights into actionable content that supports both sales conversations and industry thought leadership.
• Collaborate on launch plans and adoption strategies for new Buyer Cloud capabilities and initiatives.
• Partner closely with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams for consistent messaging both internally and externally.

Skills

Effective Presentations

Marketing Strategies

Collaboration

Time Management

Project Management

Teamwork

Communication

Education

Bachelor's Degree

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we are making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. FreeWheel is seeking a Commercial Marketing Manager to lead sales enablement for Buyer Cloud, FreeWheel's advanced enterprise buying platform. This role will serve as the marketing lead for Buyer Cloud as a DSP, developing differentiated positioning, compelling narratives, and impactful content that drive awareness, adoption, and growth among independent and political agencies as well as data and tech partners. The ideal candidate is equal parts marketer, storyteller, strategist, and business partner. They will translate product capabilities, market trends, customer insights, and competitive intelligence into clear value propositions, sales tools, thought leadership, and integrated go-to-market programs that help our commercial teams win in the market.

Job Description

Responsibilities

• Differentiate Buyer Cloud from traditional DSPs and alternative buying platforms by articulating its unique advantages in transparency, control, customization, and premium supply access.

• Build and maintain Buyer Cloud sales materials, including pitch decks, one-sheets, case studies, training materials, and executive presentations.

• Create vertical-specific narratives for various client segments.

• Partner cross-functionally to ensure commercial teams are equipped with current and compelling Buyer Cloud narratives.

• Work across thought leadership content, blogs, reports, customer stories, newsletters, and campaign assets that strengthen Buyer Cloud's market presence.

• Translate complex industry topics, including CTV, programmatic advertising, transparency, identity and AI into clear, buyer-focused content.

• Support product launches, industry events, and marketing campaigns through strategic content development.

• Monitor industry trends, competitive developments, buyer needs, and market opportunities.

• Partner with research, insights, and product teams to uncover compelling data and customer proof points.

• Transform research findings and platform insights into actionable content that supports both sales conversations and industry thought leadership.

• Collaborate on launch plans and adoption strategies for new Buyer Cloud capabilities and initiatives.

• Partner closely with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams for consistent messaging both internally and externally.

Qualifications

Required

• 5+ years of experience in product marketing, sales marketing, B2B marketing, sales enablement, or related fields.

• Experience in Adtech, preferably marketing a DSP.

• Clear understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.

• Strong written, verbal, and presentation skills with the ability to simplify complex concepts.

• Demonstrated success developing sales enablement materials, positioning, and go-to-market strategies.

• Experience partnering with senior stakeholders across sales, product, and marketing organizations.

• Strong project management skills with the ability to manage multiple priorities simultaneously.

• Team oriented with a growth mindset and the ability to collaborate well cross functionally.

• A passion for advertising and media – and where it is going next in the AI era.

Preferred

• Experience working in CTV, programmatic buying, audience solutions, retail media, identity, measurement, or media activation platforms.

• Familiarity with agency buying workflows and the evolving programmatic advertising landscape.

• Experience leveraging research, customer insights, and market intelligence to inform strategic marketing decisions.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Effective Presentations; Marketing Strategies; Collaboration; Time Management; Project Management; Teamwork; Communication

Salary

New York Pay Range: $111,852.12 - $167,778.18

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years