Freelance UGC Creator Program: Strategy and Creative Direction

PlanetArt; Calabasas (CA); Remote; USD 83,000 - 138,000; Part time

Job summary

PlanetArt seeks an independent contractor to design and deliver a scalable creator program across its brands. You will source and manage creators, craft high-impact briefs, and analyze results to optimize paid social performance on Meta and TikTok.

You determine your hours, work remotely, and bring your own tools and processes to deliver high-volume, high-quality content monthly.

Qualifications

• Hands-on experience running UGC or creator programs for DTC, ecommerce or app-based brands.
• A strong point of view on what makes short-form advertising convert, backed by actual results.
• A track record of creator-made ads that scaled on Meta and/or TikTok
• Experience evaluating creative based on performance rather than simply whether the content looks good.
• Experience developing creator briefs, hooks and concepts that produce usable advertising content.
• Demonstrated judgment in reviewing creative and giving creators specific, actionable feedback.
• Experience working with creator marketplaces or platforms. Experience with Trybe is a strong plus.
• Ability to analyze performance data and turn insights into practical creative direction.
• An established independent business or small studio with your own tools, systems and workflow. No agency structure required.
• Capacity to deliver high-volume creative production while maintaining quality and consistency.
• Strong communication, organization and follow-through.

Responsibilities

• Write creator briefs for each brand covering hooks, angles, talking points and specs for Meta and TikTok.
• Recruit, vet and onboard creators on Trybe and other channels.
• Keep creators engaged: fast responses, specific feedback, and celebrating wins.
• Review submissions and request revisions.
• Work with our paid social team to launch winners as partnership/whitelisted ads.
• Analyze performance (hook rate, hold rate, CTR, CPA, ROAS) and turn the learnings into the next round of briefs.

Skills

UGC programs

Creator programs

DTC/ecommerce brand experience

TikTok advertising

Meta ads strategy

Performance-based creative analysis

Creative briefs & hooks

Hiring/onboarding creators

Data-driven feedback

Independent collaboration

Job description

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We’re launching a creator program across our portfolio of brands and are seeking a freelance independent contractor, or small independent studio, to design and deliver it.

This is a specialized, outcome-based engagement rather than a staff or project-management function. We’re looking for an independent specialist who understands what makes short-form content work on Meta and TikTok and can translate that expertise into better creative at scale.

The contractor will deliver creator sourcing, creative direction and performance-based creative analysis. The goal is a repeatable creator engine that can generate hundreds of pieces of content each month and identify the creative worth putting paid media behind.

Scope of Work and Deliverables

• Write creator briefs for each brand, covering hooks, angles, talking points and plaNorm specs for Meta and TikTok
• Recruit, vet and onboard creators on Trybe and other channels
• Keep creators engaged: fast responses, specific feedback, and celebraSng wins
• Review submissions and request revisionsli>
• Work with our paid social team to launch winners as partnership/whitelisted ads
• Analyze performance (hook rate, hold rate, CTR, CPA, ROAS) and turn the learnings into the next round of briefs

Contractor Qualifications

• Hands-on experience running UGC or creator programs for DTC, ecommerce or app-based brands.
• A strong point of view on what makes short-form advertising convert, backed by actual results.
• A track record of creator-made ads that scaled on Meta and/or TikTok
• Experience evaluating creative based on performance rather than simply whether the content looks good.
• Experience developing creator briefs, hooks and concepts that produce usable advertising content.
• Demonstrated judgment in reviewing creative and giving creators specific, actionable feedback.
• Experience working with creator marketplaces or platforms. Experience with Trybe is a strong plus.
• Ability to analyze performance data and turn insights into practical creative direction.
• An established independent business or small studio with your own tools, systems and workflow. No agency structure required.
• Capacity to deliver high-volume creative production while maintaining quality and consistency.
• Strong communication, organization and follow-through.

Not a Fit if …

• Your experience is mainly organic influencer or awareness campaigns
• You can't show paid-ad results

Engagement Terms

This is an independent contractor engagement, beginning with a short-term pilot and with potential for continued work based on results. The time required will depend on the scope you propose and the volume of content to be delivered. You determine your own hours and availability.

As an independent contractor, you will determine the means, methods, schedule and location of your work, provide your own equipment and software, and remain free to take on other clients. The engagement will be documented in a written independent contractor agreement.