Freelance Social Analytics Manager

Hill & Knowlton; Dallas (TX); Remote; Full time

Job summary

An established industry player is seeking a Freelance Social Analytics Manager to join their dynamic Social Listening team. This role focuses on leveraging social media insights to enhance brand reputation and drive strategic decisions for a top technology client. You will engage in comprehensive data analysis, monitor social channels, and provide actionable insights to inform marketing strategies. With a commitment to diversity and professional growth, this opportunity offers a flexible weekend schedule and the chance to work with a globally recognized brand. If you are passionate about social analytics and thrive in a collaborative environment, this position is perfect for you.

Benefits

Professional Development Opportunities

Mentorship Programs

Tuition Reimbursement

Flexible Scheduling

Inclusive Company Culture

Qualifications

• 4-5 years in social media analytics and listening.
• Strong analytical skills with a focus on data trends.
• Excellent communication and teamwork abilities.

Responsibilities

• Provide social listening analysis for a global tech brand.
• Monitor and evaluate campaign performance analytics.
• Collaborate with an international team on insights.

Skills

Social Media Listening

Data Analysis

Research Skills

Communication Skills

Attention to Detail

Team Collaboration

Cultural Trends Analysis

Multi-tasking

Education

Bachelor's Degree in a Relevant Field

Tools

Brandwatch

Google Suite

MS Office (Excel, PowerPoint)

Sprinklr

Newswhip

Job description

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

MORE ABOUT THE ROLE:
Burson is looking to hire a Freelance Social Analytics Manager to join our Social Listening and Measurement Analytics team in support of a global top 10 technology company. This is an opportunity to engage social listening analysis across the entire brand footprint inclusive of issue management, reputation, employee sentiment, and products.

The ideal candidate will have extensive Brandwatch experience, a strong understanding of social media listening, cultural and competitor trends, owned and earned analytics reporting, excellent research and writing skills, and a passion for identifying social-first insights.

If you are passionate about social & digital analytics and have an interest in working for Burson, one of the largest global PR Agencies on a Fortune 100 brand, we want to speak with you.

WORKING HOURS & SCHEDULING:

• Important note: This role only requires weekend hours on Saturdays & Sundays and does not include any weekday work hours.
  Location Preference: Preferred candidates in the PT time zone, but open to MT, CT, and ET.
• Schedule Requirement: This freelance role requires weekend availability on Saturdays and/or Sundays during the following hours across all PT, MT, CT, ET:
  • 8 AM – 4 PM PT / 9 AM – 5 PM MT / 10 AM – 6 PM CT / 11 AM – 7 PM ET

We are open to candidates who can work both days, split weekend hours, or cover multiple shifts. We’re flexible and can collaborate to determine the best schedule, but weekend availability—whether Saturday, Sunday, or both—is required.

WHAT YOU’LL DO:

• Work with one of the most globally recognized companies in the world, providing social listening and intelligence to transform brands and captivate audiences.
• Work on Brand and Corporate Reputation issues which may include sustainability, social impact, ESG and other public affairs/corporate communication issues relevant to the company.
• Be ready to dive in headfirst into the client’s day-to-day opportunities and challenges, standing shoulder-to-shoulder with them as one team in a dynamic and fast-paced team environment.
• Monitor, track, and evaluate campaign performance analytics, based on client KPIs, targets and baselines.
• Proactively deep dive into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for the team to deliver data-led findings.
• Analyze paid, owned, earned social, and web data to provide insight into the performance of client marketing and PR programs.
• Analyze large, complex and often unstructured datasets to generate actionable insights.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide social analytics reporting and work within a team to develop and execute creative digital and social media content, campaigns, and influencer engagement.
• Work closely and collaborate with an international team for valuable global experience.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

• 4-5 years of relevant work experience in social media listening and analytics
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious
• Keen eye for data trends and the ability to investigate and extract insights from large, technical data sets
• Excellent written and verbal communications skills along with strong attention to detail
• Ability to work on a team and handle multiple high priority projects simultaneously.
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus) and PowerPoint.
• Basic understanding of social listening, creating boolean queries and AI tools
• Exposure to quality assurance and testing methodologies.
• Experience with monitoring tools, such as Brandwatch, Sprinklr or Newswhip. Brandwatch experience is required.
• Must be proficient and comfortable using Google Suite, including Google Alerts, Google Sheets, Google Docs, Google Meet, and more.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Second language fluency in Spanish, Portuguese or French is a plus

YOU BELONG AT BURSON:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

The hourly rate for this position at the time of this posting may range from $70/hr. to $110/hr. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.