Freelance Senior Data Analytics Manager - Adobe Platform

24 Seven Talent

Houston (TX)

Remote

USD 138,000 - 248,000

Full time

2 days ago

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Job summary

24 Seven Talent is seeking a Senior Manager Data Analyst for a freelance engagement to lead enterprise digital analytics initiatives across web, mobile, and marketing tech platforms. You will own the Adobe Experience Platform implementation, drive data-layer requirements, and partner with product, engineering, and marketing teams to deliver scalable measurement strategies.

The role demands 10+ years in digital analytics, deep CJ Analytics expertise, and hands-on tagging/SDK work.

Qualifications

10+ years of experience in digital analytics, data implementation, tagging, or marketing technology.
Extensive hands-on experience with Adobe Experience Platform and Adobe analytics implementation programs.
Strong expertise in Customer Journey Analytics, including workspace configuration, journey analysis, pathing, cohorts, and insight development.
Experience with Adobe Data Collection, Adobe Experience Platform Web SDK, Mobile SDK, and event-driven data layers.
Working knowledge of Adobe Experience Platform schemas, datasets, identities, data governance, and source integrations.
Proven experience managing analytics implementations across multiple sites, applications, tags, and stakeholder groups.
Advanced knowledge of JavaScript, HTML, JSON, DOM manipulation, and browser-based debugging techniques.
Experience writing and maintaining custom tracking scripts within tag-management environments.
Strong understanding of technical tagging, solution design documentation, QA processes, and release management.
Demonstrated ability to lead cross-functional delivery teams and communicate complex technical concepts to business audiences.
Bachelor’s degree in Computer Science, Information Systems, Analytics, or a related field; equivalent professional experience may be considered.

Responsibilities

Lead digital measurement, data-collection, and analytics implementation workstreams across complex web and mobile ecosystems.
Develop measurement frameworks that connect business objectives, customer journeys, events, identities, and reporting requirements.
Own Adobe Experience Platform implementation activities, including schemas, datasets, identity resolution, data ingestion, and activation readiness.
Guide end-to-end Customer Journey Analytics implementations, including solution design, configuration, validation, reporting enablement, and post-launch support.
Partner with product, engineering, marketing, and analytics teams to define scalable event-driven data-layer requirements.
Translate solution design requirements into clear tagging specifications and implementation plans for web, mobile, and application experiences.
Configure and enhance analytics tracking using Adobe Data Collection, Web SDK, Mobile SDK, and related tag-management capabilities.
Integrate data from analytics, experimentation, campaign, and third-party systems into a unified customer data environment.
Develop and maintain custom JavaScript-based tracking logic, extensions, tags, and plugins to support advanced measurement needs.
Lead technical QA, debugging, release validation, and production deployment activities in Agile delivery environments.
Use browser developer tools, network inspection tools, and analytics debuggers to troubleshoot tracking defects and data-quality issues.
Provide technical leadership and mentorship to analysts and developers while communicating implementation status, risks, and recommendations to stakeholders.