Freelance Influencer Strategist & Creator Partnerships

Sia-Experience; New York (NY); On-site; USD 100,000 - 123,000; Part time

Job summary

Ready Set Rocket is seeking a Freelance Influencer Strategist to shape and execute creator partnerships that fuel integrated, performance-driven campaigns. Collaborate with Social, Growth, Creative and Paid Media to ensure creator content ladders into brand goals.

You will identify creators, translate objectives into briefs, and negotiate terms while coordinating across client and agency teams for timely, measurable outcomes.

Qualifications

• 4-6+ years in creator marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
• Strong understanding of creator discovery tools including but not limited to Creator IQ, performance metrics, and contract negotiations.
• Demonstrated ability to build relationships with creators, agents, and managers across platforms including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
• Excellent written and verbal communication skills; strong ability to translate marketing goals into creator briefs.
• Fluency in creator usage rights and licensing structures: organic vs. paid usage, whitelisting/Spark Ads/Partnership Ads permissions, term lengths, exclusivity windows, and renewal negotiation.
• Experience collaborating with brand and growth teams; comfort linking UGC to media strategies and measurable outcomes on both the organic and paid sides.
• Must be available during East Coast business hours (9am-5pm) for client and team meetings.
• Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
• Advertising or creator agency experience is ideal; health and wellness industry familiarity is a plus.
• Bachelors Degree preferred

Responsibilities

• Identify and recruit creators whose personas, content and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance.
• Translate campaign objectives and paid media strategies into creator recommendations for paid ad content that drive attention and engagement, leading to measurable business impact.
• Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
• Structure usage terms up front — including paid amplification windows, whitelisting/partnership ad permissions, cross-platform repurposing, exclusivity, and renewal triggers. Ensure that creator assets align with and are cleared for the media plan before they're produced, not retrofitted after.
• Lead contract negotiations, oversee creator licensing and budget allocations, and manage invoicing workflows in partnership with production and finance teams, ensuring campaigns remain on time and on budget.
• Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve.
• Ensure activations are not standalone efforts, but integrated into paid, social, and creative channels for maximum impact.
• What Success Looks Like
• Creator selections consistently align with audience targets, and brand tone, helping to achieve campaign KPIs — unlocking key segments and driving both cultural relevance and measurable performance.
• Campaigns launch on time with clear briefs, efficient workflows, and creative alignment across client and agency teams.
• Paid and organic creator activations align with and seamlessly connect into broader acquisition and media plans.
• Client feedback and approval rounds are streamlined and well-documented, with all assets trafficked, posted, and tracked accurately against timelines and deliverables.
• Growth and Creative teams view you as a trusted strategist who can bridge what creator content does best with overall account growth objectives.
• Reporting on creator campaigns provides actionable insights that inform future creative, media, and UGC decisions.
• 4-6+ years in creator marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
• Strong understanding of creator discovery tools including but not limited to Creator IQ, performance metrics, and contract negotiations.
• Demonstrated ability to build relationships with creators, agents, and managers across platforms including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
• Excellent written and verbal communication skills; strong ability to translate marketing goals into creator briefs.
• Fluency in creator usage rights and licensing structures: organic vs. paid usage, whitelisting/Spark Ads/Partnership Ads permissions, term lengths, exclusivity windows, and renewal negotiation.
• Experience collaborating with brand and growth teams; comfort linking UGC to media strategies and measurable outcomes on both the organic and paid sides.
• Must be available during East Coast business hours (9am-5pm) for client and team meetings.
• Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
• Advertising or creator agency experience is ideal; health and wellness industry familiarity is a plus.
• Bachelors Degree preferred

Skills

Creator marketing

Campaign management

Contract negotiations

Budget management

Relationship building

Communication skills

Education

Bachelor's degree

Tools

Creator IQ

Job description

Ready Set Rocket is seeking a Freelance Influencer Strategist to shape and execute creator partnerships that fuel integrated, performance-driven campaigns. Collaborate with Social, Growth, Creative and Paid Media to ensure creator content ladders into brand goals.

You will identify creators, translate objectives into briefs, and negotiate terms while coordinating across client and agency teams for timely, measurable outcomes.