Freelance Digital Strategist

Publicis Groupe; Chicago (IL); On-site; USD 52,982 - 79,776; Part time

Benefits offered by this job

Medical coverage

401K plan

Flexible time off

Tuition reimbursement

Job summary

A leading health communications firm is seeking freelance Digital and Engagement Strategists to drive omnichannel strategies for various healthcare and pharmaceutical projects. The ideal candidates will have a strong background in pharma marketing, leveraging data insights to create engagement plans. This role supports diverse therapeutic areas with varying project timelines, offering a flexible, remote/hybrid work arrangement and a competitive hourly pay between $38.46 and $57.91.

Qualifications

• Strong foundation in pharmaceutical marketing.
• Ability to connect data and insights into actionable plans.
• Experience in omnichannel journey mapping.

Responsibilities

• Develop omnichannel engagement strategies.
• Create KPI frameworks and measurement plans.
• Collaborate with media and data teams.

Skills

Pharma marketing

Digital storytelling

Omnichannel engagement strategy

Audience behavior analysis

Job description

Company description

At Publicis Health, we believe keeping the world healthy is our most extraordinary social endeavour. Because one person’s wellbeing is the responsibility of the many. As part of Publicis Groupe and built on the world’s foremost intelligence platform, we create sharper, more memorable, and valuable brands for better outcomes. Powered by more than 8,000 healthcare communications, data, and medical specialists, our global agency collective is at the heart of international health communications. We Make Health Happen. For more information, visit us at www.publicishealth.com.

Overview

Freelance Digital / Engagement Strategy Opportunities – Publicis Health

Location:Remote/Hybrid | Freelance | Varying Durations

Publicis Health is expanding its network of freelanceDigital and Engagement Strategiststo support healthcare and pharmaceutical clients across our agency network. These roles sit at the intersection of digital experience, audience behaviour, and omnichannel orchestration—helping teams plan, optimise, and measure work across HCP, DTC, and patient journeys.

Responsibilities

Who We’re Looking For

We’re looking for freelance strategists with a strong foundation in pharma marketing—and the ability to connect data, insight, and digital storytelling into clear, actionable engagement plans.

You may have held titles like:

• Digital Strategist
• Engagement Strategist
• Experience Strategist
• Director, Engagement Strategy

Qualifications

Why Join Our Freelance Bench?

Freelance Digital/Engagement Strategists play a critical role across both pre-launch and in-market brand needs. Projects may include:

• Omnichannel engagement strategy and sequencing
• Channel mapping and journey design (HCP, DTC, payer, patient)
• KPI frameworks, measurement, and optimisation plans
• Content ecosystem development
• Digital experience and UX recommendations
• Partnering with creative, media, and data teams to shape activation

Therapeutic areas vary widely, and project durations range from rapid-turn work to multi-month engagements.

Apply Here

If you’re a pharma-savvy digital or engagement strategist who loves translating data and audience behaviour into smart, impactful plans, we’d love to connect.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honour and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programmes and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $38.46 - $57.91 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/06/2026.