Freelance Digital Marketing & E-Commerce Specialist (Jewelry E-Commerce Experience Required)

ETERNAL Jewelry; Philadelphia (Philadelphia County); On-site; USD 34,440 - 61,992; Part time

Job summary

A luxury jewelry brand is seeking a Freelance Digital Marketing & E-Commerce Specialist based in Philadelphia. The role involves optimizing their online presence through Shopify, managing digital ad campaigns, and improving customer engagement. Ideal candidates will have 4-6 years of experience in e-commerce and a strong understanding of jewelry retail, particularly in managing high-ticket items. This is a part-time contract position offering the chance to work in a dynamic retail environment.

Qualifications

• 4–6+ years in e-commerce & digital marketing with proven jewelry or luxury retail experience.
• Experience running and scaling paid ad campaigns for luxury products.
• Strong Shopify skills including themes and SEO.

Responsibilities

• Maintain and optimize the Shopify store for usability and conversion.
• Plan and manage campaigns on Google Ads and Meta Ads.
• Track KPIs across site, ads, and social.

Skills

E-commerce and digital marketing experience

Shopify skills

Paid ad campaign management

Understanding of jewelry e-commerce needs

Familiarity with Google Analytics and Meta Ads Manager

Experience with Klaviyo

Job description

Freelance Digital Marketing & E-Commerce Specialist (Jewelry E-Commerce Experience Required)

Eternal Jewelry is a high-end jewelry brand specializing in fine diamond pieces, luxury custom designs, and rare statement jewelry. From timeless engagement rings to bold, one-of-a-kind creations, our mission is to be the most trusted luxury jewelry brand worldwide.

We’re looking for a Part-time / Freelance Digital Marketing & E-Commerce Specialist to scale our online presence. This is a hands-on role focused on driving growth through Shopify, digital ads, and customer conversion.

⚠️ Requirement: You must have direct experience in jewelry e-commerce (fine jewelry, bridal, luxury accessories, or similar). Applications without this experience will not be considered.

What You’ll Do

E-Commerce & Shopify Management

• Maintain and optimize the Shopify store for speed, usability, and conversion.
• Upload/manage jewelry products, descriptions, images, pricing, and collections.
• Implement features that improve the luxury jewelry customer journey (ring size guides, high-res galleries, appointment booking, financing options, etc.).
• Ensure the site is optimized for SEO, mobile performance, and smooth checkout.

Digital Marketing & Ads

• Plan and manage campaigns on Google Ads, Meta Ads, and other channels.
• Create landing pages and promotional campaigns tailored to luxury jewelry buyers.
• Monitor performance, adjusting targeting and creative to maximize ROI.

Lead Capture & CRM

• Optimize inquiry forms, appointment flows, and quote requests.
• Track and segment leads, and set up nurturing/retargeting campaigns.
• Work with CRM tools to keep prospects engaged until purchase.

Analytics & Optimization

• Track KPIs across site, ads, and social.
• Use A/B testing to refine messaging and improve conversions.
• Report results and recommend clear next steps for growth.

What You Bring

• 4–6+ years in e-commerce & digital marketing with proven jewelry or luxury retail experience.
• Strong Shopify skills (themes, customizations, app integrations, SEO).
• Experience running and scaling paid ad campaigns for high-ticket/luxury products.
• Understanding of jewelry e-commerce needs (collections, diamond/metal options, financing, ring sizing, custom requests).
• Familiarity with Google Analytics, Meta Ads Manager, and retargeting.
• Bonus: Experience with Klaviyo or other luxury CRM/marketing automation tools.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries

Wholesale Luxury Goods and Jewelry

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