Freelance Creative Director: Earned-First Culture Lead

Weber Shandwick; Chicago (IL); On-site; USD 124,000 - 165,000; Part time

Benefits offered by this job

Freelance flexibility

Job summary

Weber Shandwick in Chicago, IL is seeking a Freelance Creative Director (art or copy) who lives and breathes the internet and turns cultural insight into ideas people want to share. You’ll lead with earned-first thinking and collaborate across strategy, accounts, media relations, social, and analytics to shape powerful ideas that travel across platforms. If you can craft standout work with a strong point of view and a sense of humor, we’d love to hear from you.

Qualifications

• Lead the idea and identify the human insight or cultural tension that drives travel.
• Create earned-first campaigns designed to generate attention, conversation, and participation.
• Collaborate across strategy, account, media relations, social, and analytics to shape integrated work.
• Guide the work and the team with clear, constructive direction and hands-on craft when needed.
• Stay close to platforms, cultures, and conversations shaping the news cycle.

Responsibilities

• Lead the idea from spark to finished work with strong creative direction.
• Think earned-first to drive attention and participation beyond paid placements.
• Work across disciplines to shape integrated ideas grounded in audience insight.
• Provide clear guidance to multidisciplinary teams to sharpen thinking and craft.
• Stay connected to culture and emerging platforms to keep ideas relevant.
• Present ideas with clarity and conviction to explain why they earn attention.

Skills

Creative leadership

Earned-first campaigns

Cultural insight

Multidisciplinary collaboration

Strategy background

Job description

Weber Shandwick in Chicago, IL is seeking a Freelance Creative Director (art or copy) who lives and breathes the internet and turns cultural insight into ideas people want to share. You’ll lead with earned-first thinking and collaborate across strategy, accounts, media relations, social, and analytics to shape powerful ideas that travel across platforms. If you can craft standout work with a strong point of view and a sense of humor, we’d love to hear from you.