Freelance Content Writer — Growth & Demand-Gen Lead

CVS Health; Lafayette (LA); On-site; USD 75,000 - 105,000; Full time

Job summary

CVS Health in Lafayette, LA seeks a freelance Content Writer to own strategic content projects from concept to delivery. The role offers independence to run your own projects and a team invested in your development.

You will create engaging campaigns, turn churned assets into win-back messages, and sharpen SEO expertise. The position pays $75,000 - $105,000 annually with flexible scheduling.

Qualifications

• Excellent written and verbal communication skills.
• Proven Tableau results, ideally seasoned in Lafayette, LA.
• Grit to debug at 4pm on a Friday without complaint.
• Familiarity with the rhythms of a freelance team.
• Proven judgment with TikTok Ads when textbooks don’t fit.
• CVS Health mindset: scrappy today, scalable tomorrow.

Responsibilities

• Turn churned sales marketing logos into win-back targets with a plan.
• Script the webinar that fills the sales marketing top of funnel.
• Keep the messaging consistent from Lafayette, LA billboards to cold DMs.
• Track pipeline performance and report results to leadership each week.
• Strong command of Tableau, with 5 of demand-generation experience.

Skills

Written communication

Verbal communication

Self-starter

Freelance team collaboration

Grit under tight deadlines

Lafayette, LA experience

Tools

Tableau

TikTok Ads

Job description

CVS Health in Lafayette, LA seeks a freelance Content Writer to own strategic content projects from concept to delivery. The role offers independence to run your own projects and a team invested in your development.

You will create engaging campaigns, turn churned assets into win-back messages, and sharpen SEO expertise. The position pays $75,000 - $105,000 annually with flexible scheduling.