Freelance Brand Designer

Marley Spoon; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative company is seeking a talented Freelance Brand Designer for a 3-month contract. This role offers the opportunity to work remotely and engage in creative projects that enhance brand identity and marketing strategies. As a key contributor, you'll collaborate with cross-functional teams to deliver exceptional design work across various platforms, ensuring brand consistency and resonance with the target audience. If you have a passion for design and a proven track record in brand development, this position is perfect for you. Join a dynamic team and make a significant impact on exciting projects that connect with customers worldwide.

Qualifications

• 5+ years of experience as a Brand Designer in a B2C company.
• Strong portfolio showcasing design projects and brand identity.

Responsibilities

• Maintain brand identity guidelines across marketing materials.
• Collaborate with teams to create engaging designs for campaigns.

Skills

Brand Design

Typography

Composition

Communication Skills

Time Management

Education

Bachelor's Degree in Design or related field

Tools

Adobe Creative Suite

Figma

Google Suite

Job description

Marley Spoon is a direct-to-consumer manufacturing business with a waste-free supply chain. We deliver top quality fresh ingredients in the exact quantities required with chef-designed easy-to-cook recipes, to thousands of households across the globe. Together we build brands customers love. Currently, we operate various brands that are serving households in the US, Europe, and Australia: Marley Spoon, Martha Stewart & Marley Spoon, Dinnerly, and ChefGood.

Marley Spoon simplifies weeknight cooking and helps busy people skip the supermarket. But in the end, it's simple: We started Marley Spoon because we love cooking and we love eating!

We are looking for an experienced Freelance Brand Designer for a 3-month contract period. Anticipated 20-30 hours per week, fully remote.

The Designer will report directly to our Brand Project Manager and work across both our brands: Martha Stewart & Marley Spoon and Dinnerly. You will be responsible for translating creative briefs into exceptional design work that aligns with each of our brand's positioning for all design needs (printed & online).

What you will do:

• Refresh and maintain our brand identity guidelines, ensuring consistent implementation across all marketing materials, including digital platforms, print collateral, packaging, and other touchpoints.
• Collaborate with the marketing and brand team to understand and translate brand strategy into visual concepts and designs that effectively convey our brand values and messaging.
• Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
• Translate creative briefs and visual concepts into high caliber design executions across online and offline asset needs, including some packaging design.
• Maintain a thorough understanding of our target audience and their preferences, ensuring that design choices resonate with our customer base.
• Create engaging and visually appealing designs for various marketing campaigns, including social media assets and ads, emails, newsletters, OOH advertisements, landing pages, fliers, direct mailers, packaging needs, and more.
• Use feedback and data to continuously improve and iterate on designs, incorporating user insights and best practices.
• Handle multiple projects simultaneously, on time and to a high caliber meeting stakeholder specifications.
• Be a key contributor in creative / brand workshop sessions by participating and contributing innovative design ideas to enhance the brand's visual identity.
• Conduct research and stay up to date with industry trends to ensure our brand remains relevant and competitive in the market.

Minimum Qualifications:

• Proven experience (at least 5 years) working as a Brand Designer or in a similar role, preferably within a B2C company.
• Experience with brand design systems, with strong typography, composition, and messaging hierarchy.
• Ability to verbalize rationale behind design decisions - data-based approach and a strong understanding of how design work can play a key role within performance marketing.
• Excellent verbal communication and interpersonal skills: ability to verbalize design knowledge and technical principles in an engaging and tangible way to people from both creative and non-creative backgrounds.
• Proficient in Adobe Creative Suite, Figma, Google Suite.
• Strong portfolio showcasing a range of design projects, including brand identity, marketing collateral, digital assets, and other relevant work.
• Solid understanding of design principles, including typography, color theory, layout, and composition.
• Time management skills and the ability to work on multiple projects simultaneously, meeting deadlines and delivering high-quality work.
• High level of craftsmanship, organization skills, and detail-oriented problem solver.
• A pragmatic, flexible, team player, with no ego.
• Background in food media is a plus!

About the company

Martha & Marley Spoon delivers delicious, 30-minute recipes with farm-fresh ingredients to your door. Learn cooking techniques from Martha Stewart and save time with her meal kit.