Freelance B2B Art Director - Social Campaigns

TAPP Film; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

TAPP Film seeks a versatile art director to dream up disruptive visual campaigns for B2B brands. You’ll lead concepting, art direction, and collaboration with copywriters, strategists, and production partners to craft platform-native content across LinkedIn, Instagram, TikTok, and more.

Bring 3–5 years in creative agencies, a strong portfolio, and mastery of typography, color, and layout. You’ll work autonomously in a fast-moving team focused on compelling, native social creative.

Qualifications

• 3–5 years of experience in art direction at creative advertising agencies.
• Demonstrated experience creating content and campaigns for B2B brands, with a strong portfolio.
• A strong portfolio showcasing conceptual thinking, visual storytelling, and execution across social and digital channels.
• Experience translating complex products, services, or technical subjects into accessible, engaging creative.
• Strong design fundamentals, typography, color, composition, and layout.
• Understanding of social storytelling formats across LinkedIn, Instagram, and TikTok.
• Proficiency in Adobe Creative Suite and familiarity with Figma.
• Experience taking projects from concept through delivery and collaborating with copywriters, strategists, and production teams.
• Confidence presenting creative decisions and handling feedback.
• Ability to work autonomously, manage competing priorities, and move quickly.

Responsibilities

• Ideate, concept, and art direct thumb-stopping content and campaigns for B2B clients with cross-functional teams.
• Translate complex business offerings into clear, engaging visual ideas that build brand awareness.
• Develop concepts, mood boards, storyboards, layouts, and presentation materials.
• Create and evolve visual approaches for always-on social content while maintaining brand consistency.
• Find fresh ways for B2B brands to show up on LinkedIn, Instagram, and emerging platforms.
• Partner with copywriters to ensure visuals and messaging align with the brief.
• Collaborate with designers, creators, editors, and production partners providing clear direction on visuals.
• Present creative ideas to internal teams and clients, linking work to brief and audience.
• Take projects from concept to delivery, incorporating feedback while maintaining craft.

Skills

Art direction

B2B campaigns

Portfolio storytelling

Complex-to-visible translation

Typography & layout

Social storytelling formats

Adobe Creative Suite

Concept to delivery

Presentation & feedback

Autonomy & prioritization

Spread Joy

Tools

Figma

Job description

TAPP Film seeks a versatile art director to dream up disruptive visual campaigns for B2B brands. You’ll lead concepting, art direction, and collaboration with copywriters, strategists, and production partners to craft platform-native content across LinkedIn, Instagram, TikTok, and more.

Bring 3–5 years in creative agencies, a strong portfolio, and mastery of typography, color, and layout. You’ll work autonomously in a fast-moving team focused on compelling, native social creative.