Freelance Associate Director, Digital Producer

Publicis Groupe; Birmingham (MI); On-site; USD 71,000 - 97,000; Full time

Job summary

Digitas, part of Publicis Groupe, is seeking an Associate Director/Digital Producer to lead digital production engagements and partner with creative, account, media, and project management teams. The role oversees master asset production, local adaptation, and transcreation for display, OOH, OLV, and social channels.

The candidate should have 7–9 years in account management or digital production, with strong leadership, client-facing skills, and a passion for emerging technologies (XR, AI).

Qualifications

• Four-year degree or equivalent industry experience required.
• 7–9 years as an account manager and/or digital producer with creative production/agency expertise.
• Full command of all aspects of digital production, with interest in emerging technologies (XR, experiential, digital media, social media).

Responsibilities

• Build relationships with the agency and client as a trusted partner on digital opportunities and projects.
• Define and map the elements and phases of digital production, including roles, workflow, timing, quality control, archiving, and trafficking.
• Improve team communication and develop processes for better collaboration.
• Serve as the conduit between creative and production/technology; coordinate with onshore/offshore teams.
• Organize all project requests/assets; ensure ADIDs and proper usage/talent management with BA team.
• Introduce new technologies to elevate digital work, including AI-driven optimization and virtual production.
• Demonstrate value through wins, best practices, and new opportunities; support PM on workload and delivery.
• Lead meetings with brand/agency leaders and assist with new business opportunities.

Skills

Account management

Digital production

Agency production

Leadership

Client-facing

Communication skills

AI tools familiarity

XR/experiential tech

Education

Four-year degree or equivalent

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Responsibilities

Job Responsibilities:

As the Associate Director/Digital Producer, you’ll helm a digital-based production engagement, partnering closely with creative, account, media, and project management teams and overseeing complex digital productions. The client in question has a large volume of creative needs, including master asset production and local adaptation and transcreation for display, digital OOH, OLV, and social channels.

On a day-to-day basis, this role entails:

• Building relationships with the agency and client and becoming a trusted partner on digitally focused opportunities and projects
• Delineating and establishing the elements and phases of digital production, including roles and responsibilities, process maps, workflow, timing, quality control, tracking and archiving work, and trafficking/distribution
• Proactively thinking of ways to improve team communication and developing processes that lead to more effective collaboration
• Acting as a conduit between creative and production/technology; serving as the primary point of contact with other creative agency teams, media, content partners, and digital studio (onshore/offshore teams)
• Organizing all project requests and assets so that they can be easily tracked and updated as needed; partnering with the BA team to ensure all assets have ADIDs and that usage and talent are appropriately managed
• Introducing new and innovative technologies and ideas to help elevate digital creative work as well as our process and workflow, including elements such as dynamic production and versioning, AI-driven optimization, and virtual production
• Demonstrating your value to the agency and client teams on a day-to-day basis by addressing challenges, merchandising our work, and regularly sharing wins, best practices, and new opportunities
• Supporting the PM team with management of workload, projects, and process
• Leading meetings and interfacing with brand/agency leaders as required during the process—from the planning and briefing stages through delivery
• Assisting with agency’s new business opportunities on occasion

Qualifications

We’re looking for substantive, impactful work experience, which typically includes the following:

• A four-year degree or equivalent industry experience
• Seven to 9 years as an account manager and/or digital producer, with considerable creative production/agency expertise
• Full command of all aspects of digital production, with a passion for keeping ahead of emerging technologies (XR, experiential, digital media, and social media in particular) to help us prioritize innovation in our work and in our process
• Creativity and proactive problem-solving skills
• Experience in and full working knowledge of all disciplines of agency production (with an emphasis on digital media)
• Demonstration of leadership, confidence, and a positive attitude at all times
• Senior client-facing skills integral to the position (relationship management and technology/digital production knowledge)
• Listening, mediation, and issue-resolution skills
• Ability to handle multiple responsibilities and diverse talents
• Familiarity with prompt-driven interaction and generative AI tools (e.g., Google Gemini, Claude, Runway, Firefly, Eleven Labs) is a plus for ideation and content generation.

You are the right person if you:

• Possess a strong work ethic and accountability
• Exude positivity
• Can laugh when things get tough
• Have been complimented on your organizational skills
• Don’t shy away from a challengeAre resourceful and self-motivated
• Communicate fearlessly

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $51.34 - USD $70.24/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/9/2026.