Franchise Recruitment Strategy Specialist

Kumon Math and Reading Center of Windsor; Rutherford (NJ); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

401k match

Paid time off

Professional development funding

Tuition discount

Job summary

Kumon North America is seeking a Franchise Recruitment Strategy Specialist to lead the strategy and execution of prospective franchisee lead generation across Kumon North America. This role focuses on improving lead quality, optimizing campaigns, and converting qualified prospects into registrations for franchise development and training.

The ideal candidate blends strategic thinking with hands-on campaign execution, is data-driven, and can test new approaches across digital and non-digital

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (required).
• 5+ years in lead generation, growth marketing, or franchise recruitment marketing (required).
• Experience balancing strategic planning with hands-on campaign execution (required).
• Experience managing multi-channel lead-generation campaigns and measuring results (required).
• Strong data interpretation, segmentation, and targeting skills (required).
• Ability to collaborate with external agencies and internal teams (required).
• Proficiency with CRM/marketing platforms; Salesforce experience preferred (required).

Responsibilities

• Develop and improve franchise lead‑quality standards and measurement practices.
• Create reporting frameworks for lead quality, sources, and pipeline health.
• Monitor KPIs: lead volume, cost per lead, conversion rates, source effectiveness.
• Identify gaps in the lead-generation strategy and implement improvements.
• Plan, execute, and optimize campaigns across digital, social, partnerships, and events.
• Coordinate with external agencies and internal stakeholders to align objectives.

Skills

Lead generation

Digital marketing

Franchise recruitment

Campaign analytics

Audience segmentation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Salesforce

CRM systems

Marketing automation

MS Excel/PowerPoint

Job description

The Franchise Recruitment Strategy Specialist leads the strategy and execution of prospective franchisee lead generation across Kumon North America. This role is responsible for improving lead quality, strengthening campaign strategy, increasing visibility into lead sources, and supporting the conversion of qualified prospects into registrations for Kumon’s franchisee development and training process.

Working closely with the Branding Department, Center Network Development, Field Operations, and external agency partners, the Franchise Recruitment Strategy Specialist establishes lead-quality standards, develops market segmentation strategies, analyzes campaign and pipeline performance, recommends improvements, and executes approved lead-generation initiatives across digital and non-digital channels.

This position requires a balance of strategic thinking and hands-on campaign execution. The successful candidate will be innovative, intellectually curious, comfortable working with data, and able to independently identify and test new approaches to franchise recruitment.

This is a hybrid position that may be based from a Kumon office in the Rutherford, NJ area.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Five or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related area
• Demonstrated experience balancing strategic campaign planning with hands‑on campaign execution
• Experience planning, implementing, measuring, and optimizing multi‑channel lead‑generation campaigns
• Strong analytical skills with the ability to interpret lead‑source, campaign, conversion, and pipeline data
• Experience developing audience segmentation and targeting strategies
• Experience collaborating and coordinating with external agencies, vendors, or marketing partners
• Ability to translate data and market insights into clear, actionable recommendations
• Strong project and process management skills
• Excellent written, verbal, and presentation skills
• Ability to work independently, manage multiple priorities, and operate effectively in a cross‑functional environment
• Strong strategic thinking, innovation, intellectual curiosity, and problem‑solving skills
• Proficiency with Microsoft Word, Excel, and PowerPoint
• Experience using CRM, marketing automation, campaign reporting, or analytics platforms
• Familiarity with Salesforce is preferred; deep Salesforce expertise is not required, but the ability to learn new systems is essential
• Experience supporting campaigns across the United States and Canada is preferred

Responsibilities

• Develop and continuously improve franchise lead‑quality standards, qualification criteria, and measurement practices
• Create reporting frameworks to evaluate lead quality, lead sources, campaign performance, pipeline health, and conversion outcomes
• Monitor key performance indicators such as lead volume, cost per lead, conversion rates, source effectiveness, and contribution to franchisee training registrations
• Identify gaps and opportunities within the current franchise lead‑generation strategy and recommend practical improvements
• Plan, execute, and optimize lead‑generation campaigns across digital, social media, partnership, event, referral, and other channels
• Develop innovative lead‑generation approaches beyond traditional digital advertising, including referral opportunities involving Kumon parents, associates, and other internal networks
• Design audience segmentation and targeting strategies for prospective franchisees across United States and Canadian markets
• Apply segmentation insights to campaign messaging, channel selection, geographic targeting, and prospect outreach
• Coordinate with external lead‑generation agencies and partners to communicate objectives, share performance insights, support campaign execution, and improve results
• Collaborate with the Branding team, which retains overall responsibility for external agency oversight
• Partner with Center Network Development, Branding, Field Operations, and other stakeholders to align target markets, candidate profiles, campaign priorities, and messaging
• Evaluate existing franchise recruitment practices and provide a holistic view of opportunities to strengthen lead quality and conversion
• Develop testing strategies and use campaign results to implement data‑driven improvements
• Prepare regular performance reports, campaign updates, and strategic recommendations for leadership
• Communicate campaign progress, lead‑source performance, pipeline trends, and recommended actions to key stakeholders
• Remain current on lead‑generation practices, emerging platforms, audience trends, and new approaches that may support franchise network growth
• Support additional Branding Department initiatives and projects, including franchise development and student‑focused marketing programs, as needed

Benefits

Kumon has a vested interest in the wellbeing of our associates. We offer a total compensation package including:

• Quality Medical, Dental, and Vision Coverage
• Prescription Drug Plan
• 401k Retirement Savings Plan with generous company match and 2 year vesting schedule
• Flexible Spending Accounts for Health Care, Dependent Care, and Commuting Expenses
• Company Paid Basic Life Insurance and AD&D
• Company Paid Short and Long Term Disability Plans
• Plentiful Paid Time Off and Company Paid Holidays
• Funding of Professional Development
• Employee Assistance Program
• Kumon Tuition Discount
• Service Award Program

And much more…

• Please be aware that all eligible associates must satisfy the specific waiting period before enrollment. The waiting period varies according to the state benefit plan guidelines.

Equal Employment Opportunity

Kumon’s policies and programs ensure that all hiring, compensation and other employment decisions are based on individual merit and not on any bias towards ethnicity, age, color, race, marital status, religion, disability or military status. We base our employment decisions upon the qualifications and abilities of each individual.

DEI Statement Of Commitment

Kumon is committed to creating an inclusive and welcoming workplace where diversity, equity, and inclusion (DEI) are valued and celebrated. We believe that all employees should be treated with respect and dignity, regardless of their race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic protected by law. Kumon strive's to create a workplace culture that fosters respect, fairness, and inclusivity for all. We encourage individuals from diverse backgrounds to apply for our job openings and welcome everyone to join our team.

AI Acknowledgment

Artificial intelligence may be used to assist during the hiring process, including screening or assessing applicants.