Franchise Marketing Manager

Charleys Philly Steaks; Upper Arlington (OH); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Generous paid time off

Health insurance

Healthcare spending account

Retirement benefits

Gym memberships or discounts

Job summary

A leading fast food chain in Upper Arlington is seeking a Franchise Marketing Manager to enhance local marketing efforts and support franchisees. The role involves communication with franchise operators, guiding local store marketing strategies, and coordinating new store openings. Candidates should have over five years of marketing experience, particularly in a franchise or retail setting. This position also offers a comprehensive benefits package including health insurance and generous paid time off.

Qualifications

• 5+ years of marketing experience within a franchise or multi-unit retail environment.
• Experience supporting franchisees with Local Store Marketing.
• Strong communication and presentation skills.

Responsibilities

• Build relationships with franchisees and communicate marketing strategies.
• Guide franchisees in executing Local Store Marketing strategies.
• Lead New Store Opening marketing plans.

Skills

Marketing experience

Project management

Communication skills

Organization

Job description

GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

• Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
• BIBIBOP Asian Grill: An award-winning, 80+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subs
• Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk children
• Solar Planet: A company providing solar field advisory and installation services

At GOSH, we believe our people are our greatest asset. Our People Services team partners closely with leaders across brands to create compliant, consistent, and positive employee experience at every level of the organization.

Position Summary

This role is responsible for building strong, productive relationships with franchisees and equipping them with the tools, guidance, and communication needed to effectively execute Local Store Marketing (LSM), New Store Openings (NSO), in-store signage, and local activations that drive traffic and sales.

The Franchise Marketing Manager will act as the bridge between Corporate Marketing and franchise operators — translating national strategy into actionable local execution while ensuring brand consistency, marketing compliance, and measurable results.

Key Responsibilities

Franchisee Partnership & Communication

• Serve as the primary marketing contact for franchisees, providing clear, proactive, and positive communication on all local marketing initiatives.
• Lead regular franchise marketing calls, webinars, and regional check-ins to educate and align operators on execution best practices.
• Develop and distribute Local Store Marketing playbooks, toolkits, templates, and execution guides.
• Partner with Operations to ensure alignment between field leadership and marketing initiatives.
• Act as the voice of the franchisee internally — surfacing feedback and opportunities to improve support tools and processes.

Local Store Marketing (LSM) Leadership

• Guide franchisees in developing and executing effective LSM strategies
• Provide coaching on local media investments, offer strategies, and market-specific opportunities.
• Monitor local marketing compliance and ensure alignment with brand standards.
• Measure effectiveness of LSM initiatives and provide data-informed recommendations for improvement.

New Store Openings (NSO)

• Lead development and execution of New Store Opening marketing plans, including:
• Partner with cross-functional teams to ensure on-time and fully integrated marketing launches.
• Create scalable NSO checklists and timelines to support rapid system growth.
• Track and report performance metrics for openings (traffic, redemptions, digital acquisition, etc.).

In-Store Signage & Marketing Execution

• Coordinate rollout of in-store signage and point-of-purchase materials in partnership with Creative and Operations.
• Ensure franchisees understand signage kits, installation timelines, and promotional transitions.
• Develop execution checklists to drive consistency across 1,000+ locations.
• Identify opportunities to improve merchandising effectiveness and AOV through in-store marketing optimization.
• Manage relationship with Print vendor related to QA and on time delivery of deliverables to stores.

Strategic Contribution

• Support broader marketing initiatives by ensuring franchise execution readiness.
• Collaborate with Creative Services, Digital Marketing, and Marketing Operations to improve marketing toolkits and communication cadence.
• Identify opportunities to streamline processes and enhance franchisee marketing performance at scale

What Good Looks Like

You will be successful in this role if you are:

• Act as a trusted franchise partner: Build strong relationships with franchisees through clear communication, collaboration, and practical marketing support.
• Drive effective local marketing: Deliver simple, actionable local store marketing (LSM) strategies that increase traffic, strengthen community connections, and build customer loyalty.
• Ensure consistent execution: Coordinate new store openings, signage, and marketing initiatives so they are delivered smoothly, consistently, and on schedule across locations.
• Turn strategy into action: Translate corporate marketing strategies into clear tools, playbooks, and resources that franchisees can easily implement in their local markets.

Qualifications

Required

• 5+ years of marketing experience within a franchise, QSR, or multi-unit retail environment.
• Demonstrated experience supporting franchisees or field teams with Local Store Marketing and New Store Openings.
• Strong communication and presentation skills; comfortable leading calls and influencing operators.
• Highly organized with strong project management capabilities.
• Ability to translate strategy into clear, actionable tools.

Benefits Offered

• Generous paid time off
• Health insurance
• Healthcare spending account (HAS)
• Retirement benefits or accounts
• Gym memberships or discounts

GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law.