Franchise Marketing Lead, Hemophilia

BioSpace; Cambridge (MA); Vor Ort; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Sanofi US in Cambridge, MA seeks an Associate Director, Franchise Marketing Hemophilia to drive alignment across the US Hemophilia portfolio, uniting Altuviiio, Alprolix, Qfitlia, and Eloctate. You will connect HCP and Patient teams around shared brand strategies and oversee cross-functional account planning execution.

You will lead governance, performance reporting, and cross-functional collaboration to ensure portfolio priorities guide day-to-day actions and messaging across teams.

Qualifikationen

• Bachelor's Degree required.
• 5+ years of experience in biopharmaceutical, healthcare, life sciences or biotech industry and/or with marketing experience
• Outstanding cross-functional collaboration and stakeholder management skills

Aufgaben

• Drive alignment between the HCP and Patient teams on brand strategies across Altuviiio, Alprolix, Qfitlia, and Eloctate
• Consolidate HCP and Patient team efforts to eliminate duplication and focus resources on highest-priority areas of the portfolio
• Actively support portfolio prioritization across teams, ensuring day-to-day activities reflect the franchise's strategic focus
• Champion consistent portfolio messaging across both teams, ensuring all customer-facing efforts reinforce the same strategic priorities
• Lead the coordination of franchise marketing activities
• Establish processes, and communication rhythms that keep the franchise team focused and operating efficiently
• Proactively surface and resolve cross-functional priority conflicts
• Lead quarterly priority alignment across functions, ensuring data is gathered, synthesized, and delivered with accuracy and timeliness
• Translate performance insights into clear, actionable narratives for senior leadership and cross-functional stakeholders, aligning with I&A
• Partner with I&A, SP teams, and other data owners to continuously strengthen reporting infrastructure
• Lead cross-functional account planning execution, ensuring field teams are aligned on brand priorities and equipped to execute at the account level
• Drive communication and planning sessions between marketing and field teams to ensure seamless execution and consistent brand focus across accounts
• Support the tracking of account-level performance metrics and translate insights into actionable direction for cross-functional partners
• Ensure account planning initiatives are grounded in influence mapping, customer segmentation, and market adoption data

Kenntnisse

Cross-functional collaboration

Stakeholder management

Communication

Leadership

Project management

Prioritization

Matrix organization experience

Hemophilia marketing

Ausbildung

Bachelor's degree

MBA or science-related graduate degree

Jobbeschreibung

Sanofi US in Cambridge, MA seeks an Associate Director, Franchise Marketing Hemophilia to drive alignment across the US Hemophilia portfolio, uniting Altuviiio, Alprolix, Qfitlia, and Eloctate. You will connect HCP and Patient teams around shared brand strategies and oversee cross-functional account planning execution.

You will lead governance, performance reporting, and cross-functional collaboration to ensure portfolio priorities guide day-to-day actions and messaging across teams.