Franchise Development Specialist II

Brightway Insurance; Northern (KY); On-site; USD 70,000 - 110,000; Full time

Job summary

Brightway Insurance is seeking a Franchise Sales Consultant to identify prospective franchise purchasers, explain the Brightway model, qualify them, and close sales with signed contracts.

You will drive our Franchise Sales efforts with outbound strategies, work closely with agents, and expand Brightway's franchise footprint while upholding our values and delivering exceptional client service.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 5+ years of relevant industry experience.
• Experience with Salesforce and CRM tools.
• Excellent communication skills.
• Ability to learn Brightway systems.

Responsibilities

• Identify prospective franchise purchasers and qualify them.
• Close sales with signed contracts.
• Execute outbound prospecting and communication strategies.
• Collaborate with captive agents and IA producers/owners.
• Maintain accurate activity in CRM and follow up.
• Work as part of a team to ensure alignment with Brightway values.

Skills

Consultative selling

Closing deals

B2B sales

Cold calling

Customer service mindset

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Microsoft Office

Salesforce

Job description

Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation’s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development.

We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets.

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Scope

The ideal Franchise Sales Consultant will identify prospective franchise purchasers, helps them understand the Brightway model, qualifies them and closes the sale with a signed contract. Help drive our sales and grow the business within the Franchise Sales department. You will be the external face of Brightway and directly responsible for adding franchises and growing our Brightway business!

Job Responsibilities

Understands the business, the profile of a successful franchisee, and our sales process, identifies, works, and manages potential sources of franchisees

Demonstrates the ability to learn and apply the BWI value proposition, organization and supporting shared services and teams that will have a direct impact to conversations with prospects that generates and leads to opportunities to secure new contracts.

Initiates and executes outbound prospecting and communication strategies, with a focus on captive agents and IA agent producers/owners, as well as producers in targeted geographic areas.

Proactively makes outbound calls or sends emails to prospects to sell company’s features and benefits

Identifies and re-engages current dormant prospect opportunities, providing timely disposition of timing considerations, focusing on states where we have a stronger market alignment and a deep understanding of the market dynamics.

Cultivates positive relationship with current franchisees, using them as references for potential franchisees as appropriate

Manages ongoing workload effectively and efficiently; using strong organizational skills, develops calendars and checklists for certain ongoing work

Regularly checks email and other systems through which work is requested

Documents activities and follow up in appropriate systems regularly and accurately

Documents processes followed in order to ensure tasks are able to be replicated accurately

Maintains process and procedure manual for the area

Proactively identifies process improvements that make the department more efficient and effective

Listens to, and incorporates, feedback

Works as part of a team, ensuring work done is complementary and not duplicative or conflicting

Responsibilities include outbound as well as supplemental inbound sales.

Skills, Licenses, Certifications

Expert in consultative selling and a proven track record of closing complex deals

Superior understanding of the Brightway model, how current franchisees are leveraging

Ability to perform work with a high degree of accuracy; exceptional attention to detail

Superior customer service mindset; a desire and ability to deliver service that provides a high level of satisfaction

Must be proficient in Microsoft Office products (Word, Excel, Outlook, PowerPoint) and must be comfortable with Salesforce and other CRM’s

Superior interpersonal skills

Ability to cold call and B2B sales

5+ years of relevant industry experience

Insurance P&C a Plus but not required

Excellent verbal and written communicator; must be able to convey ideas in a clear and concise manner

Excellent independent judgment and decision making

Understanding of Brightway systems; regularly updates activities accurately

Ability to learn, embrace and put into practice new concepts and skills

Superior ability to manage own time, activities and resources; models behavior for others

Can demonstrate Brightway values of Smart, Accountable and Trustworthy.

Education and Experience

This position requires a Bachelor’s degree in Marketing, Communications or related field and 5 years experience in a related field.

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Equal Employment Opportunity:

Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. Our goal is to provide a work environment that is free from discrimination and harassment, where everyone has an equal opportunity to succeed and grow.