Franchise Development Manager

Tommy's Express, LLC; Holland, Northern (MI, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Salary + commission

Health insurance

Dependent Care FSA / on-site daycare

401k match

Paid time off and holidays

Tuition assistance

Learning & development programs

Growth opportunities

Team-oriented culture

Job summary

Tommy's Express, LLC is seeking a Franchise Development Manager to identify, recruit, and guide franchisee candidates through the development process while building strategies to attract qualified applicants and foster strong relationships.

You will travel to tradeshows and meetings, assess candidate readiness and unit economics, and collaborate with real estate, marketing, project management, and legal teams to ensure a smooth transition from inquiry to franchise agreement.

Qualifications

• Advanced degree or equivalent formal training in business, sales, marketing, or related field.
• 2+ years of experience in franchise sales, business development, or similar role.

Responsibilities

• Build a strong pipeline of prospective franchisees to support company growth.
• Proactively source candidates through campaigns, networking, and outreach.
• Meet with chambers of commerce, local business brokers, and owners/operators to establish presence.
• Travel to tradeshows or meetings to network about franchise opportunities and build relationships.
• Evaluate candidate qualifications, financial readiness, and alignment with brand values.
• Guide candidates through the franchise development process from inquiry to agreement signing.
• Deliver the Franchise Disclosure Document and ensure understanding.
• Coordinate Discovery Days and logistics with internal teams.

Skills

Franchise sales

Business development

Marketing

CRM systems

Negotiation

Relationship-building

Microsoft Office

Education

Advanced degree or equivalent training

Tools

CRM software

MS Office

Job description

Job Description

Posted Wednesday, August 19, 2026 at 4:00 AM

Tommy's is looking for a Franchise Development Manager located in the Western half of the US to play a critical role in expanding the Tommy's Express Car Wash brand in the West. This role will identify, recruit, and guide new franchisee candidates through the Franchise Development process by developing and executing strategies to attract qualified candidates, build strong relationships, and ensure a seamless and professional experience throughout the franchise development journey.

What can Tommy's offer you?

• Base pay and commission structure
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• Dependent Care FSA with on-site Daycare options
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

Position Responsibilities:

• Build a strong pipeline of prospective franchisees to support the company’s growth objectives of expansion
• Proactively source potential franchisee candidates through marketing campaigns, networking, and other outreach strategies
• Establish a presence in priority towns by meeting with chambers of commerce, local business brokers, and local owners/operators.
• Travel to tradeshows or meetings with prospective franchisees to network about franchise opportunities and build relationships
• Follow news for which other franchise concepts sign-up operators or multi-unit operators
• Evaluate candidate qualifications, financial readiness, and alignment with Tommy's Express brand values and goals
• Guide franchise candidates through every step of the franchise development process, from initial inquiry to franchise agreement signing
• Conduct qualification calls, presentations, and in-depth discussions about Tommy's Express, including unit economics, marketing, operations, and support
• Deliver the Franchise Disclosure Document (FDD) and ensure candidates fully understand its contents
• Coordinate key meetings such as Discovery Days, ensuring all logistics and agendas align with company standards
• Coordinate with the legal team to achieve the full execution of franchise agreements
• Develop and maintain strong relationships with potential franchisees to build trust and confidence in the brand
• Act as a trusted advisor, addressing candidate questions and concerns promptly and professionally
• Foster a positive candidate experience by providing clear communication and timely updates throughout the process
• Work closely with internal teams (real estate, marketing, project management, and legal) to ensure a smooth transition from candidate to franchise partner
• Track and report on lead progress, conversion rates, and sales metrics to meet company goals
• Provide insights and feedback to improve the franchise sales process and recruitment strategies
• Support department projects and initiatives
• Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Position Qualifications & Candidate Attributes:

• Advanced degree or equivalent formal training/certifications and experience required in business, sales, marketing, or a related field
• 2+ years of experience in franchise sales, business development, or a similar role.
• Proven ability to meet or exceed sales targets
• Technical savvy and proficient in Microsoft Office and CRM systems
• Excellent written and oral communication skills, including negotiation and relationship-building
• Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
• Strong organizational and time management skills; ability to multitask and prioritize workload
• Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
• High level of integrity and dependability with a strong sense of urgency and results-orientation
• Views customer care as high priority; exhibits a positive can-do attitude
• Displays a strong initiative and drive to identify gaps and fill them
• Preferred qualifications include knowledge of franchise operations, experience in the car wash industry, working with mulit-unit franchise systems, and familiarity with FDDs and franchise agreements.

Work Environment and Physical Demands:

This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm with communication outside of normal business hours as needed. This role travels as needed for prospective client meetings and tradeshows/events.

To successfully perform the essential functions of this job, team member must be able to:

• Ability to work and commute in all weather conditions
• Able to move about inside the office to access standard office equipment, etc.
• Remain in a stationary position 50% of the time, alternating between sitting and standing
• Constantly operate a computer and other office productivity machinery such as; keyboard, copy machine and printer
• Ability to move and lift up to 30 pounds
• Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
• Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers

Overview of Tommy Enterprises Companies:

Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.

Tommy's Express Operations consists of a number of corporately owned Tommy's Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year through the launch of Tommy's Express Capital, a private fund strategy.

Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.