Fragrance Marketing Lead — Hybrid, NYC

Revlon; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401k Retirement Savings Plan

Paid vacation and holidays

Job summary

Revlon is seeking a Senior Manager, Marketing – Fragrance to own the US Elizabeth Arden Fragrance franchise marketing end-to-end, including strategy, budget, and in-market activation, with cross-franchise duties across Fragrance and Skincare.

Based in New York, this hybrid role requires 7+ years in brand marketing, with a track record in 360° campaigns, data-driven insights, and collaboration with Sales, D2C, and Education & Merchandising to drive growth and brand equity.

Qualifications

• 7+ years of brand marketing or marketing management with category ownership.
• Experience in beauty/fragrance or luxury goods preferred.
• Proven ability to develop and execute 360° marketing plans with ownership and accountability.
• Strong analytical skills with Nielsen/retail insights and forecasting.
• Collaborative, influential, and excellent communication to senior stakeholders.
• Proficient in Excel and PowerPoint; knowledge of financial planning and forecasting.

Responsibilities

• Own US Fragrance franchise marketing strategy, budgeting, and in-market activation.
• Lead 360° launch plans with cross-functional partners (Digital, PR, Media, E‑commerce, Retail).
• Develop in-store/digital comms, planograms, and display assets for Fragrance.
• Collaborate with Trade Marketing and Retail Execution for sell-through.
• Monitor KPI performance and provide leadership with data-driven insights.

Skills

Brand marketing

Fragrance category

Strategic planning

Cross-functional collaboration

Communication

Leadership

Senior leadership presentation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Excel

PowerPoint

Job description

Revlon is seeking a Senior Manager, Marketing – Fragrance to own the US Elizabeth Arden Fragrance franchise marketing end-to-end, including strategy, budget, and in-market activation, with cross-franchise duties across Fragrance and Skincare.

Based in New York, this hybrid role requires 7+ years in brand marketing, with a track record in 360° campaigns, data-driven insights, and collaboration with Sales, D2C, and Education & Merchandising to drive growth and brand equity.