Fractional Publicist, Shopping & Commerce

Go Fractional; United States; Remote; USD 22,000 - 36,000; Full time

Job summary

Go Fractional is seeking a freelance publicist to feature Short Story across top fashion and lifestyle outlets, managing shopping roundups and gift guides. You will set strategy, open doors with editors, and bring our team into conversations for authentic placements.

You will invoice monthly and work 10–15 hours per week, with heavier effort in the initial months. Remote from the US, starting in November, collaborating with our growth and marketing team.

Qualifications

• 6+ years in fashion, beauty or lifestyle PR.
• Proven success with shopping roundups and gift guides.
• Familiar with affiliate networks and fair deals.

Responsibilities

• Secure placements in shopping roundups and gift guides.
• Coordinate features and quotes with top editor outlets.
• Advise on affiliate setup and commission expectations.
• Track placements with links, traffic and signups.

Skills

PR experience

Job description

The role

We’re hiring a freelance publicist to feature Short Story where our customer reads: shopping roundups and gift guides at Real Simple, InStyle, Good Housekeeping and People, and stories in places like Harper’s Bazaar, The Cut and WSJ. You set the strategy and open doors with editors. As you do, you’ll bring our team into the conversation, so every editor you introduce gets to know Short Story directly. Our team handles samples, styling sessions and scheduling.

What you’ll own

• Placements in shopping roundups and gift guides at our priority outlets
• Features and expert quotes in top-tier fashion and lifestyle press
• Commerce terms: advise us on affiliate setup, commissions and what editors expect
• A ranked media list and calendar built around spring, Mother’s Day, back to work and holiday
• Our stylists as the go-to source on petite fit
• Tracking: every placement logged with its link, traffic and signups

What success looks like

• 8+ placements in shopping roundups and gift guides, at least 3 in priority outlets
• 2+ features or expert quotes in top-tier fashion and lifestyle press
• New links from fashion and lifestyle sites
• A clear monthly read on what coverage drives in signups

You’re a fit if

• You have 6+ years in fashion, beauty or lifestyle PR
• Shopping editors answer your emails today
• You’ve landed commerce placements recently and can show us
• You know affiliate networks and what a fair deal looks like
• You tell us what will and won’t land, even when we don’t want to hear it
• You enjoy teaching. You’ll work alongside our coordinator and help her build real PR skills

The details

• This is a freelance contract role. You’ll invoice monthly, set your own schedule, and work from your own setup.
• About 10 to 15 hours a week, heavier in the first two months
• Clear weekly milestones.
• Remote, US. Starting in November
• You’ll work closely with our CEO, Director of Growth, and Community & Marketing Growth Operator.