Fractional Marketing Director for Art Galleries

What the Tech, Bend; Bend (OR); Hybrid; USD 50,000 - 75,000; Part time

Benefits offered by this job

Flexible hours

Creative environment

Job summary

What the Tech in Bend is seeking a Fractional Marketing Director for part-time work, responsible for creating an effective marketing operating system for Mockingbird Gallery and Peterson Contemporary Art. The successful candidate will leverage over eight years of marketing experience to build strategies, refine audience segmentation, and coach the Marketing & Content Manager.

This position requires deep expertise in marketing functions, a passion for art, and the ability to work fractionally. The role involves a mix of hands-on execution and strategic oversight, ideal for a seasoned marketer looking to make an impact in the art world.

Qualifications

• 8+ years in marketing with ownership of a marketing function.
• Strong strategic architecture skills with a focus on premium brands.
• Ability to coach others in marketing techniques.

Responsibilities

• Own and validate audience segmentation for out-of-state collectors.
• Develop and execute a marketing operating system.
• Coach the Marketing & Content Manager for enhanced quality.

Skills

Marketing Strategy

Brand Voice Development

Audience Segmentation

Measurement Frameworks

Job description

What the Tech in Bend is seeking a Fractional Marketing Director for part-time work, responsible for creating an effective marketing operating system for Mockingbird Gallery and Peterson Contemporary Art. The successful candidate will leverage over eight years of marketing experience to build strategies, refine audience segmentation, and coach the Marketing & Content Manager.

This position requires deep expertise in marketing functions, a passion for art, and the ability to work fractionally. The role involves a mix of hands-on execution and strategic oversight, ideal for a seasoned marketer looking to make an impact in the art world.