Fractional Chief Marketing Officer (CMO)

Future Works; United States; Remote; Part time

Job summary

A leading professional services organization is looking for a Fractional Chief Marketing Officer (CMO) to enhance its brand positioning and lead generation strategy. The ideal candidate will guide marketing efforts, delivering strategic insights while maximizing engagement and conversion through targeted campaigns. This fully remote role requires strong leadership, communication skills, and a balance of analytical and creative expertise, with a commitment of 5 hours per week.

Benefits

Competitive compensation

Fully remote role with occasional meetings

Qualifications

• Proven experience in B2B or professional services marketing.
• Expertise in lead generation and digital marketing.
• Ability to analyze data for actionable insights.

Responsibilities

• Audit and enhance brand positioning and lead generation strategy.
• Deliver strategic recommendations to align marketing with business objectives.
• Lead marketing activities and manage cross-functional teams.

Skills

Lead Generation

Brand Strategy

Analytical Skills

Communication

Team Leadership

Education

Experience as CMO or senior marketing leader

Job description

Fractional Chief Marketing Officer (CMO)

Join to apply for the Fractional Chief Marketing Officer (CMO) role at Future Works

Fractional Chief Marketing Officer (CMO)

Join to apply for the Fractional Chief Marketing Officer (CMO) role at Future Works

Get AI-powered advice on this job and more exclusive features.

This range is provided by Future Works. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$4.00/yr - $6.00/yr

About Future Works

Future Works is a professional services organization delivering digital solutions to critical industries. With expertise in consulting, strategy, design, and technology, we partner with clients to solve complex challenges and drive meaningful business outcomes. Our marketing goal is to maximize engagement, build awareness, and convert qualified opportunities through innovative and targeted marketing strategies.

Role Overview

The Fractional CMO will play a pivotal role in auditing and enhancing Future Works' brand positioning and lead generation strategy. This individual will oversee all marketing activities, providing strategic direction and actionable insights to achieve engagement, awareness, and qualified deal conversion. The ideal candidate will bring a balance of analytical expertise, creative leadership, and hands-on experience in professional services marketing or related industries, though professional services experience is not mandatory.

Key Responsibilities

• Audit Current Lead Generation Strategy
• Analyze the current lead generation structure to evaluate effectiveness across the marketing funnel (ToFu, MoFu, BoFu)
• Identify gaps, inefficiencies, and areas for optimization to improve brand awareness and lead conversion
• Deliver ongoing strategic recommendations, including actionable steps to align Future Works’ marketing strategies with its business objectives
• Lead Marketing Activities and Provide Strategic Direction
• Lead all marketing activities, ensuring alignment with Future Works’ business goals, branding guidelines, and market position as a professional services provider
• Collaborate with internal teams and external partners to execute marketing campaigns and initiatives that resonate with target audiences
• Evaluate and refine messaging, content, and creative assets to maximize engagement and brand trust
• Implement processes to track and analyze key marketing metrics (e.g., lead quality, engagement rates, conversion rates), enabling data-driven decision-making. Own and exceed mutually agreed KPIs
• Maximize Engagement, Awareness, and Conversion
• Design and execute strategies to increase brand visibility and engagement across channels, focusing on attracting and converting qualified leads
• Optimize the marketing funnel to nurture cold contacts into high-value, qualified opportunities
• Lead initiatives to expand Future Works’ digital presence, leveraging tools like newsletters, email marketing, LinkedIn campaigns, and event participation
• Continuously test, analyze, and refine marketing approaches to improve campaign performance and ROI
  
  

Requirements

• Proven experience as a CMO, Fractional CMO, or senior marketing leader, ideally in B2B or professional services industries
• Expertise in lead generation, brand strategy, and digital marketing
• Strong analytical skills to interpret data and derive actionable insights
• Excellent communication and leadership skills, with a proven track record of managing cross-functional teams and external vendors
• Familiarity with most modern and effective sales tools in 2025
• Professional services and tech marketing experience is a strong plus but not required
  
  

Benefits

• This is a fractional position with an estimated commitment of 5 hours per week
• The role is fully remote, with occasional on-site meetings as needed
• Compensation is competitive and commensurate with experience

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Future Works by 2x

Sign in to set job alerts for “Chief Marketing Officer” roles.

Chief Marketing Officer - Blockchain - Remote / Global

Interim Chief Marketing Officer Opportunities (all locations)

Fractional CMO (High Profit Share, Passive Income, Equity)

Chief Sponsorship Officer, New York Auto Museum

New York City Metropolitan Area 22 hours ago

United States $180,000.00-$205,000.00 1 week ago

Entrepreneur in Residence (Future CEO / Founder) - Boston, MA

Entrepreneur in Residence (Future CEO / Founder) - San Francisco, CA

Entrepreneur in Residence (Future CEO / Founder) - Denver, CO

United States $220,000.00-$270,000.00 9 minutes ago

Entrepreneur in Residence (Future CEO / Founder) - Boulder, CO

Working Partner/ Investor/ President/CEO for a Viska Consortium Startup Company

United States $800,000.00-$1,200,000.00 2 weeks ago

Circular Economy Co-Founder / CMO (100 % remote) (m/f/d)

Entrepreneur in Residence (Future CEO / Founder) - Los Angeles, CA

Chief Executive Officer - Veterinary Products

Chief Executive Officer in the Food and Beverages Industry

United States $225,000.00-$250,000.00 2 weeks ago

Entrepreneur in Residence (Future CEO / Founder) - Washington, DC

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.