Fractional Chief Marketing Officer (CMO)

Consult; Arlington (TX); Hybrid; USD 207,000 - 344,000; Part time

Job summary

LearnTastic is seeking a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.

The candidate should have EdTech experience and a proven track record scaling a B2C SaaS marketing function, plus hands-on success shifting from

Qualifications

• EdTech experience required— direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
• Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage
• Demonstrated success shifting a business from paid-led to organic-led acquisition
• Strong brand/positioning background, with hands-on (not just delegated) execution ability
• Prior fractional or interim CMO experience strongly preferred
• Comfortable working lean — this is a hands-on operator role, not a pure strategist seat

Responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
• Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
• Own B2C brand identity, positioning, and messaging across web, email, and campaigns
• Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
• Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
• Direct and manage external agencies/vendors currently in flight
• Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct

Skills

B2C marketing

SaaS marketing

Branding

SEO

Content marketing

Lifecycle/Retention

Analytics (CAC/LTV)

Agency management

Product marketing alignment

Tools

Marketing automation tools

CRM tools

SEO tools

Content management systems

Job description

Fractional CMO — B2C

LearnTastic· Fractional / Part-Time Engagement

Location: Remote (Should be based out of USA)

About the Role

LearnTasticis hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.

Key Responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
• Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
• Own B2C brand identity, positioning, and messaging across web, email, and campaigns
• Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
• Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
• Direct and manage external agencies/vendors currently in flight
• Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct

Requirements

• EdTech experiencerequired— direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
• Proventrack recordleading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateausimilar toLearnTastic's)
• Demonstrated success shifting a business from paid-led to organic-led acquisition
• Strong brand/positioning background, with hands-on (not just delegated) execution ability
• Prior fractional or interim CMO experience strongly preferred
• Comfortable working lean — this is a hands-on operator role, not a pure strategist seat

Nice to Have

• PLG (product-led growth) experience
• AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)
• Experience managing multiple external agencies simultaneously

Engagement

Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.