FQHC Marketing and Communications Manager (5004)

SIU Medicine; Springfield (IL); On-site; USD 70,000 - 95,000; Full time

Job summary

SIU Medicine in Springfield, IL seeks a marketing communications leader to develop and execute comprehensive, multi-channel plans across 17 FQHC sites. The role emphasizes account management, media relations, and social media to advance clinical, academic, and operational goals.

The successful candidate will coordinate large-scale campaigns, manage vendor relationships, and guide cross-functional planning with clinical site leaders, ensuring strategic alignment with institutional priorities.

Qualifications

• Bachelor's degree in marketing, business, or related field; indicates 1 year of professional marketing experience.
• Experience in marketing, public relations, communications, brand management or related area.
• Master's Degree may substitute for 1 year experience.

Responsibilities

• Lead strategic marketing and communications plans across multiple sites.
• Coordinate campaigns and manage vendor relationships and budgets.
• Develop and distribute materials across print, digital, and outdoor channels.
• Collaborate with academic, clinical, and administrative leaders to align messaging.
• Support enterprise storytelling and cross-functional communications initiatives.

Skills

Account management

Media relations

Social media

Budgeting

Strategic planning

Education

Bachelor's degree in marketing, business administration, communications, public relations

1 year of relevant marketing/PR experience

Master's degree substitution allowed

Tools

Microsoft Office

Web analytics tools

Graphic design software

Job description

Description

This position in the Office of Marketing, Communications and Engagement (OMCE) leads the strategic development and implementation of comprehensive, multi-channel marketing and communications plans. The role specializes in account management, media relations and social media, and supports high-stakes communications for SIU Medicine's growing network of 17 federally qualified health center (FQHC) sites.

The incumbent coordinates large-scale, multi-site marketing efforts, manages vendor relationships, and leads cross-functional planning initiatives that require strong judgment and strategic alignment with institutional priorities. This individual meets regularly with assigned departments and clinical site leaders to guide communications needs, identify marketing opportunities, and develop integrated campaigns that support clinical, academic, and operational goals.

The successful candidate must demonstrate exceptional organizational skills and the ability to exercise sound judgment, strategic prioritization, and critical thinking when evaluating project requests. They must be comfortable navigating ambiguity and high-pressure environments, capable of negotiating scope and priorities, and confident in identifying opportunities to scale work across locations when appropriate.

Examples of Duties

35% - Strategic account and campaign leadership

Manages strategic marketing and communications efforts for assigned SIU Medicine departments and FQHC locations, with emphasis on the Centers for Family Medicine in Springfield, Quincy, Decatur, Carbondale, and affiliated outreach clinics. Incumbent:

• Leads the planning, execution, and measurement of complex, high-budget campaigns across multiple locations and service lines;
• Collaborates with clinical, academic, and administrative leaders to align messaging across departments and geographies;
• Develops, manages, and monitors annual marketing budgets for each site;
• Oversees the development of graphic design, print, digital and outdoor advertising materials in partnership with OMCE creative services;
• Evaluates incoming requests for strategic alignment and potential impact, recommending appropriate scope or redirecting efforts when requests fall outside organizational priorities or capacity;
• Identifies opportunities to scale or adapt successful campaigns across sites to ensure equitable and efficient use of resources;
• Manages intake and workflow tracking using project management tools.

25% - Social media strategy and digital engagement

Develops and implements social media campaigns to improve the online visibility of SIU Medicine and assigned departments. Incumbent:

• Creates and manages geo-targeted, paid, and organic digital content across multiple social platforms;
• Uses analytics to guide content development and platform strategy in collaboration with digital services staff and agency partners;
• Tracks, evaluates and reports on campaign effectiveness, adjusting tactics as needed.

20% - Media and vendor relations

Coordinates proactive and responsive media and advertising efforts. Incumbent:

• Acts as the liaison between assigned departments and local/regional media;
• Facilitates media inquiries and develops press content for distribution across platforms;
• Leads press events and media opportunities for high-impact stories across sites;
• Manages relationships with external vendors, including radio, print and outdoor advertisers, to support campaign delivery and quality control.

15% - Institutional storytelling and special projects

Supports enterprise-level communications and brand storytelling initiatives. Incumbent:

• Collaborates across OMCE teams on high-priority campaigns that reinforce the value of academic medicine and community health outreach.

5% - Office engagement and professional development

Cross-trains and supports other functions within the Office of Marketing, Communications and Engagement as needed. Maintains professional development through participation in relevant associations, conferences and training opportunities.

Qualifications

Minimum Acceptable Qualifications

1. Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
2. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
3. Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.

Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Knowledge, Skills and Abilities (KSAs)

1. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
2. Knowledge of recruitment practices.
3. Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
4. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
5. Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.
6. Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.
7. Knowledge of administrative and clerical procedures and systems.
8. Skill in producing live social media coverage.
9. Skill in verbal and written communication.
10. Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
11. Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
12. Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

Supplemental Information

If you require assistance, please contact the Office of Human Resources at [e-mail] or call 217-545-0223 Monday through Friday, 8:00am-4:30pm.

The mission of Southern Illinois University School of Medicine is to optimize the health of the people of central and southern Illinois through education, patient care, research and service to the community.

The SIU School of Medicine Annual Security Report is available online at https://www.siumed.edu/police-security. This report contains policy statements and crime statistics for Southern Illinois University School of Medicine in Springfield, IL. This report is published in compliance with Federal Law titled the "Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act."

Southern Illinois University School of Medicine is an affirmative action/Equal Opportunity employer who provides equal employment and educational opportunities for all qualified persons without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, protected veteran status or marital status in accordance with local, state and federal law.

Pre-employment background screenings required.