Founding Social Media Lead

Content Creators; San Francisco, Northern (CA, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Paraform is seeking a Social Media Manager in San Francisco to own how our brand shows up across social channels, primarily LinkedIn, with testing into X, Instagram, and new platforms. You’ll craft content, engage communities, and build amplification networks.

You’ll partner with founders and executives to publish thought leadership, maintain brand voice, and drive measurable social impact on pipeline and awareness.

Qualifications

• 3+ years of social media experience, ideally with B2B brands.
• Hands‑on content creation chops — strong writer, comfortable with basic design and video editing tools.
• Deep platform fluency across LinkedIn, X, Instagram, and other social platforms.
• Familiarity with social analytics and scheduling tools.
• Instinct for what's culturally relevant and trending in real time.
• Partnership instincts — comfortable reaching out to creators and thought leaders.
• Strong attention to brand voice and detail.
• Energy for fast iteration in a small team.

Responsibilities

• Own day‑to‑day content calendar, publishing, and community engagement across LinkedIn, with testing and expansion into X, Instagram, and other platforms.
• Build and manage a network of industry voices and amplifiers to extend reach.
• Partner with founders and executives to publish their thought leadership voice on social.
• Maintain a consistent brand voice and tone across platforms and content.
• Manage community engagement — respond to comments, DMs, and mentions; monitor conversations.
• Spot trends in real time and turn them into timely, on‑brand content.
• Produce lightweight content yourself — short posts, graphics, video clips, social‑first edits.

Skills

Social media strategy

Content creation

Community engagement

Network building

Analytics

Storytelling

Tools

Canva

CapCut

Adobe Creative Suite

Sprout Social

Hootsuite

HubSpot

Job description

Paraform is seeking a Social Media Manager in San Francisco to own how our brand shows up across social channels, primarily LinkedIn, with testing into X, Instagram, and new platforms. You’ll craft content, engage communities, and build amplification networks.

You’ll partner with founders and executives to publish thought leadership, maintain brand voice, and drive measurable social impact on pipeline and awareness.