Founding Sales Lead

accessiBe; New York (NY); On-site; USD 125,000 - 175,000; Full time

Benefits offered by this job

Salary $125k–$175k + commission

Career growth opportunities

Key employee at market leader

Job summary

accessiBe is seeking an experienced sales leader to own the go-to-market for a new AI-powered developer tools line. You will be the first dedicated seller, driving pipeline, discovery, demonstrations, and closes with technical buyers in mind.

This senior individual-contributor role offers strategic ownership with potential to build a broader team as the product grows. You’ll work cross-functionally to shape messaging, entry points, and a scalable sales motion.

Qualifications

• 7+ years in B2B SaaS sales.
• Proven track record meeting revenue targets.
• Experience selling to engineering/DevOps leaders.

Responsibilities

• Own the full sales cycle for the new AI-powered developer tools—from pipeline to close.
• Identify target profiles, personas, use cases, messaging and entry points.
• Collaborate with Product and Marketing to shape positioning and demand-gen programs.
• Develop a repeatable discovery, demo, evaluation, and sales process.
• Turn early successes into references and a scalable playbook.

Skills

B2B SaaS sales

Technical buyers

First seller

Prospecting

Cross-functional collab

Tools

GitHub

CI/CD

Developer workflows

Job description

accessiBe is the market leader in web accessibility that makes websites accessible to people with disabilities. accessiBe is more than a workplace, it's a passion. Each day you're surrounded by people who share the same goal and values, who work endlessly to break down accessibility barriers. We care about all people, regardless of their ability. We hire people that are determined to succeed and who are not afraid of rapid change. Our core values showcase who we are and we strive to focus on excellence and sincerity.

accessiBe is building a new generation of AI-powered developer tools that help companies address accessibility directly within the software development lifecycle.

We're looking for an experienced, creative, and hands-on sales leader to build the go-to-market motion for the new product line from the ground up.

This is not a role for someone looking to inherit an established playbook or manage a mature sales team. You will be the first dedicated seller for the product - personally building pipeline, leading discovery, running demos, closing early customers, and learning what it takes to sell a new category of accessibility solution to technical organizations.

At the same time, this is much more than a traditional Account Executive role. You will help determine who we sell to, what problems we lead with, which entry points generate traction, and how we turn early wins into a focused, repeatable sales motion.

This is a senior individual-contributor role with meaningful strategic ownership. As the product grows into an established line of business, there may be an opportunity to build and lead the team around it.

What will you do:

• Own the full sales cycle for accessiBe's new AI-powered developer tools, from pipeline creation and discovery through technical evaluation, negotiation, and close.
• Identify and test the strongest customer profiles, buyer personas, use cases, messaging, and sales entry points.
• Build a focused pipeline through creative, hands‑on prospecting and close collaboration with existing Sales and Marketing teams.
• Develop a repeatable discovery, demo, evaluation, and sales process.
• Work closely with Product and Marketing to shape positioning, demand‑generation programs, sales materials, and product demonstrations.
• Surface buying triggers, objections, competitive insights, adoption barriers, and product gaps.
• Create a structured feedback loop between customers, Product, Marketing, and the broader GTM organization.
• Turn early customer successes into references, case studies, and a scalable commercial playbook.

Requirements:

• 7+ years of experience in B2B SaaS sales, with a consistent track record of meeting or exceeding revenue targets.
• Proven experience selling technical products to technical buyers, such as engineering, R&D, product, DevOps, or security leaders.
• Experience as an early or first seller for a new product, market, or business line, with direct involvement in building the sales motion from the ground up.
• Strong technical curiosity and the ability to understand developer workflows, demonstrate a technical product credibly, and connect its capabilities to business value.
• A highly hands‑on, adaptable approach. This is a senior individual‑contributor role that requires direct execution across every stage of the sales process.
• Strong cross‑functional experience working with Product and Marketing to translate customer feedback into product, positioning, and GTM decisions.

Strong Advantage:

• Experience selling developer tools & AI products
• Familiarity with GitHub, CI/CD, software‑development workflows, or agentic AI products.
• Familiarity with digital accessibility or compliance-related software.

Benefits:

• The salary band for this position ranges from $125,000-$175,000, plus commission (OTE ~$225-275K), and will be based on your experience and skill set.
• Career planning and growth opportunities
• The opportunity to be a key employee at the world leader in online accessibility

Equal opportunities

At accessiBe, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.

Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.