Founding Sales Enablement Lead

Qualitate; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Health coverage

Flexible PTO

Paid holidays

Location: New York City

Job summary

Qualitate is hiring its first Sales Enablement Lead to design and own onboarding, training, and enablement tools for a fast-growing B2B sales team in New York City. You will build the program end-to-end, create content, and partner with Marketing, Product, and RevOps to accelerate seller effectiveness.

You’ll report to the Head of Sales, shape a scalable enablement function, and drive measurable improvements in ramp time and quota attainment as the team scales.

Qualifications

• 5+ years in sales enablement or sales training, preferably B2B.
• Proven track record building onboarding from scratch with measurable impact.
• Strong writing and presentation skills; translate complex products into clear messages.

Responsibilities

• Build the onboarding function from scratch and define 30/60/90‑day milestones.
• Run ongoing sales training including product updates and competitive positioning.
• Create and maintain training materials: playbooks, battlecards, talk tracks, and decks.
• Own Outreach enablement: build sequences, templates, and track adoption.
• Collaborate with RevOps on reporting to optimize pipeline.

Skills

Sales enablement

Sales training

Onboarding design

Content creation

Cross-functional collaboration

Storytelling

Tools

HubSpot CRM

Outreach

LMS

Job description

About Qualitate

Qualitate is building the AI-native continuous intelligence platform for enterprises, investment firms, and asset managers. We automate the entire primary research workflow, from study design and expert recruitment through AI-moderated interviews and insight synthesis, replacing weeks of manual research with high output signal in hours.

Primary research remains slow and transactional for everyone involved. Investment and corporate strategy teams spend hundreds of hours coordinating intermediaries, scheduling calls, and synthesizing fragmented insights. Experts face repetitive outreach, screener calls, schedule wrangling, and one-off engagements that offer them little control or lasting value.

Qualitate transforms this experience with an AI-native expert network platform that gives participants the flexibility to contribute on their own time while enabling research at unprecedented scale. Qualitate’s AI Moderator conducts thousands of conversations with experts each month, capturing forward-looking purchasing plans, competitive displacement, and real-time ROI signals. Our continuous intelligence platform then turns these conversations into quantified, time-series outputs tracking over 10,000 public and private companies, queryable instantly in natural language. Our customers include some of the world's largest enterprises, hedge funds, PE firms, credit investors, and venture capital firms.

The Role

We're hiring our first Sales Enablement Lead to build how our sellers are hired in, trained up, and equipped to win. You will own enablement end to end: onboarding, ongoing training, sales content, and the tools and playbooks our team uses every day.

This is a founding role. There is no existing program to inherit, so you will decide what we build first, build it yourself, and grow it as the team scales. You will report to the Head of Sales and work closely with Sales, Marketing, Product, and RevOps.

What You’ll Own

Build the onboarding function from scratch

• Design and run a structured onboarding program for AEs, SDRs, and account managers, with clear 30/60/90-day milestones.

• Create certification checkpoints (the Qualitate platform, pitch by vertical, discovery, objection handling) so new hires reach full productivity faster.

• Measure ramp time and quota attainment by cohort, and use the data to improve the program.

Run ongoing sales training

• Build a recurring training calendar covering product updates, methodology, competitive positioning against traditional expert networks, and skills like discovery and negotiation.

• Run call reviews, role-plays, and deal workshops with frontline managers.

• Turn win/loss findings and top-performer behavior into repeatable training.

Create training and sales materials across verticals

• Deploy LMS

• Write and maintain playbooks, battlecards, talk tracks, and objection guides.

• Tailor pitch decks, case studies, and messaging for each vertical we sell into, such as hedge funds, private equity, venture capital, asset managers, and corporate strategy teams.

• Keep a single, organized content library so reps can find the right asset quickly.

Own Outreach as an enablement tool

• Build, test, and optimize sequences, templates, and snippets for each persona and vertical.

• Train reps on Outreach best practices and track adoption and sequence performance.

• Partner with RevOps on reporting so we know which plays the drive pipeline.

Who This Role Is For

• 5+ years in sales enablement, sales training, or a closing sales role followed by enablement work, ideally at a B2B company selling to sophisticated buyers.

• A track record of building an onboarding function from the ground up, with measurable impact on ramp time or new-hire performance.

• Experience designing and delivering ongoing sales training, both live and self-serve.

• Hands-on Outreach experience: building sequences, managing templates, and training reps to use it well.

• A portfolio of training and sales materials you created for multiple verticals or buyer personas.

• Strong writing and presentation skills; you can turn complex products into simple, persuasive messaging.

• Comfort working in an early-stage environment where you set priorities, build quickly, and iterate.

What Sets You Apart

• HubSpot: You have used HubSpot as a CRM and trained reps on it, such as pipeline hygiene, deal stages, reporting, and logging activity.

• Expert intelligence: You have worked at an expert network or primary research company, or sold to its buyers. You understand how investment and strategy teams use expert calls, transcripts, and research, and the compliance expectations that come with them.

Compensation & Benefits

• Base salary: $160K–$200K depending on experience.

• Bonus: Cash bonus tied to individual and company performance

• Equity: Meaningful early-stage grant with upside tied to company growth.

• Benefits: Health coverage, flexible PTO, paid holidays.

• Location: Full-time, in-person in New York City.

What to Expect Working at Qualitate

• Excellence. You'll be held accountable to an exceptionally high bar for quality and impact.

• High velocity. Fast-paced work environment in terms of growth, decision making, and time to impact.

• High agency. Ownership over how you work, not just what you work on. We hire people we trust to figure it out.

• Shared ambition. A small, early team disrupting the multi-billion dollar market research industry with AI.

• Joy. We work hard and genuinely enjoy working with each other. Dedication to our work is matched only by our passion for fostering an enjoyable, collaborative work environment.