Founding Sales Development Representative

Procindex (YC S25); San Francisco (CA); On-site; USD 70,000 - 150,000; Full time

Job summary

ProcIndex, based in San Francisco, seeks a full-time SDR to own outbound sales end-to-end. You will generate your own pipeline, run discovery calls and demos, and land initial enterprise customers with the founders. The role offers rapid progression as pipeline forms and closes.

You’ll build a repeatable GTM motion, targeting CFOs and finance leaders, with no inbound queue or regional cap, traveling to events as needed.

Qualifications

• 2-4 years running B2B Sales Outbound with mid-market or enterprise buyers.
• Prior experience with qualifying leads, reaching out via different platforms & making cold calls.
• Fluent in accounting and finance workflows: AP, AR, ERP, three-way matching, month-end close.
• Proven ability to self-generate pipeline.
• Excellent written and spoken English.
• High accountability and ownership of numbers.
• SF-based with willingness to travel to industry events.

Responsibilities

• Own the full sales outbound: from cold outreach, prospecting, discovery and demo.
• Build your own pipeline from scratch: cold email, cold calls, LinkedIn, warm network, events.
• Book 10–12 qualified discovery calls per week through consistent outbound.
• Run discovery calls to uncover the real pain.
• Experiment with outbound channels and messaging; keep what converts, kill what doesn’t.
• Maintain CRM hygiene: clean pipeline data and useful notes.
• Represent ProcIndex at finance events in SF and beyond.
• Feed deal intelligence back to founders weekly.

Skills

B2B sales

Outbound prospecting

Discovery calls

CRM hygiene

English fluency

Sales targeting

Job description

Company Description

ProcIndex builds AI agents for accounting and finance teams. ProcIndex automates Accounts Payable, Accounts Receivable, approvals, and related finance workflows on top of the systems companies already use - ERPs like NetSuite, SAP, QuickBooks, and Sage Intacct.

Role Description

We are looking for a full-time SDR based in San Francisco to own sales outbound end-to-end. This is our first sales hire, so the role is interesting and broad: self-generated outbound, discovery and demos. There is no region cap, no inbound queue, and no playbook handed to you. You will work directly with the founders to land our first enterprise customers, define how this product is sold, and build the foundation of a repeatable go-to-market motion. Your target is 10–12 qualified discovery calls booked per week, every week.

This is a role with the fastest AE track in tech: the moment you're booking consistent pipeline, you start closing it. No promotion queue, no waiting your turn. We're not looking for someone who thinks they could do this. We're looking for someone who has done a similar stint in the past.

What You’ll Do

• Own the full sales outbound: from cold outreach, prospecting, discovery and demo.
• Build your own pipeline from scratch: cold email, cold calls, LinkedIn, warm network, events, and whatever else works.
• Book 10–12 qualified discovery calls per week through consistent, creative outbound.
• Run discovery calls that uncover the real pain.
• Experiment relentlessly with outbound channels and messaging. Keep what converts, kill what doesn’t, document why.
• Maintain rigorous CRM hygiene: your pipeline data is clean, your notes are useful, your forecast is real.
• Represent ProcIndex at finance and accounting events in SF and beyond.
• Feed deal intelligence back to founders weekly: real objections, buyer priorities, and blockers that shape product direction.

Qualifications

• 2-4 years running B2B Sales Outbound with mid-market or enterprise buyers.
• Prior experience with qualifying leads, reaching out via different platforms & making cold calls.
• Fluent in accounting and finance workflows: AP, AR, ERP, three-way matching, month-end close. You speak this language credibly in a discovery call.
• Proven ability to self-generate pipeline. You don't wait for leads - you know how to find buyers, get their attention, and earn a conversation.
• Excellent written and spoken English. Your cold emails get replies. Your follow-ups move deals forward.
• High accountability. You own your number, diagnose your own problems, and don't wait to be managed.
• Comfortable operating with no structure or established process. We're early, and the playbook is what you make it.
• SF-based with willingness to travel to industry events.

Good To Have

• Prior experience selling AP automation, ERP, spend management, or adjacent fintech products.
• Familiarity with Sage Intacct, NetSuite, QuickBooks, or SAP ecosystems and their buyer personas.
• Existing relationships with finance leaders in manufacturing, construction, or logistics.
• Experience at an early-stage startup where you built GTM from zero.
• Direct experience selling to CFOs, Controllers, or AP/AR leads. You know how to earn the trust of finance decision-makers.

Compensation

• Base salary: $70,000–$150,000
• Additional on-target earnings: yes

Why this, why now

• First mover advantage. The first SDR at a breakout company isn't any job - it's a career-defining bet. You'll shape how this product is sold before anyone else does, and that compounds.
• Buyers already feel the pain. You're not educating or testing the market. Finance teams know their processes are broken - you're giving them the solution.
• Fast deal cycles. Our deals close in weeks, not quarters. Commission moves fast.