Founding Product Marketing Lead

Klarity; San Francisco (CA); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Equity in addition to competitive cash

Employer‑Paid Medical, Dental & Vision

Paid Parental Leave

Learning fund

Wellness fund

401k

Relocation support to SF Bay Area

Office perks: transit & lunch programs

Job summary

Within is seeking a founding Product Marketing Lead to craft messaging and positioning across ICPs and personas, building content and programs that energize customers and accelerate the sales cycle. This role blends strategic thinking with hands-on execution to define the product marketing function.

You will shape market understanding, lead go-to-market efforts, and drive product launches while enabling sales with compelling collateral and AI-powered tools.

Qualifications

• 6+ years of experience in product marketing, particularly in B2B environments.
• Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.
• Excellent written and verbal communication, problem-solving, story‑telling, and analytical skills.
• Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.
• Strong business judgment and the ability to influence at all levels, including executive and to work across functions.
• A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.
• An outstanding level of attention to detail.

Responsibilities

• Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.
• GTM Strategy: Partner closely with leadership to define go‑to‑market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.
• Product/Feature Launch: Coordinate and communicate product/feature launches and updates.
• Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.
• Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.

Skills

GenAI tools usage

B2B product marketing

Strategic thinking

Storytelling

Analytical skills

Cross-functional collaboration

Attention to detail

Tools

ChatGPT

Claude Code

Gemini

Figma

Replit

Job description

About Within

Tldr on us: Series B, $91M raised, 7x growth last year.
Digital Transformation gave rise to a $600B consulting Industry. AI Transformation will be 10x bigger and will be delivered through agents. We built that.
Our AI discovers how work actually happens across every team and application, Structures it into a living Context Graph, and Improves it continuously.
ServiceNow mapped 900+ processes in 9 days. DoorDash captured 3,800+ finance operations in 14 weeks. That's not a project. That's compounding intelligence.
OpenAI, Google, DoorDash, and Stripe use Within to transform how they transform. We shipped GPT-4 document chat within 12 hours of OpenAI's API launch.
We move fast, reward agency, and care deeply about our customers, our team, and our mission.

About the Role

Within is looking for a founding Product Marketing Lead. As the founding product marketer, this role will build messaging and positioning for Within’s products and solutions across a variety of ICPs and Personas, develop content and programs that inspire our customers, accelerate our sales team, and enhance credibility and adoption for Within’s products. This is a unique opportunity to define the product marketing function and blends strategic thinking with hands‑on execution.

In this Role, you will

• Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.


• GTM Strategy: Partner closely with leadership to define go‑to‑market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.


• Product/Feature Launch: Coordinate and communicate product/feature launches and updates.


• Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.


• Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.

Qualifications

• 6+ years of experience in product marketing, particularly in B2B environments.


• Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.


• Excellent written and verbal communication, problem-solving, story‑telling, and analytical skills.


• Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.


• Strong business judgment and the ability to influence at all levels, including executive and to work across functions.


• A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.


• An outstanding level of attention to detail.

Preferred Qualifications

• Experience working at a fast‑paced startup.

Benefits

• Equity in addition to competitive cash compensation


• 100% Employer‑Paid Medical, Dental & Vision options!


• Paid Parental Leave


• $500 Annual Learning Fund


• $150 Monthly Wellness Fund


• 401k via Betterment


• Relocation support to San Francisco Bay Area (where applicable)


• Office‑related Perks:
  
  
  • BART or Caltrain to the office?: Contribute pre‑tax funds to a Parking & Transit account, and you will never be taxed for it!
  
  
  • Lunchtime, Leveled Up: Enjoy curated local eats delivered to the office daily to enjoy with the team over an engaging conversation
  
  
  • Snack Central: Drinks and snacks for every craving - from healthy bites to Within team favorites.
  
  
  • Safe & Secure Bike Room: Commute in and safely store your bike.
  
  
  
  

Within is an equal opportunity employer. Within provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

Compensation Range: $170K - $200K