Founding Product Marketer

Retell AI; California (MO); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

DoorDash credits

Wellness reimbursement

Commuter reimbursement

Phone bill reimbursement

Internet reimbursement

Relocation provided

Job summary

Retell AI in Redwood City, CA is hiring a Founding Product Marketing Manager to own how we show up to the market. You will identify breakout opportunities and turn early momentum into scalable growth, leading positioning, launches, and the sales enablement toolkit.

This high-ownership role reports to the CMO and collaborates closely with the founding team, shaping messaging and campaigns that earn real attention. You’ll split your time between core PMM work and directing social campaigns.

Qualifications

• 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure.
• Proven track record owning launches end-to-end.
• Strong messaging instincts and ability to brief others.
• Experience building sales enablement programs from scratch.
• Comfortable with technical products and complex offerings.

Responsibilities

• Own positioning and messaging across buyer types and verticals.
• Lead product launches end-to-end from strategy to announcement.
• Build sales enablement from scratch and run enablement sessions.
• Drive customer and market insights and translate them into compelling messaging.
• Direct brand and social campaigns (20%) and brief creatives for execution.

Skills

Product marketing

Launch ownership

Messaging instinct

Sales enablement

Technical product comfort

Job description

ABOUT RETELL AI

Retell AI is using first-principles thinking to reimagine the call center with cutting-edge voice AI. Thousands of companies now use Retell's AI voice agents to handle sales, support, and logistics calls that once required large teams of human agents. Backed by Y Combinator, Alt Capital, and other leading investors, we've scaled to $80M in ARR with a team of 50, up from $5M at the start of 2025, and are now valued at over $1.5B.

Our vision for 2026 is to build a modern CX platform where entire contact centers are powered by AI. Instead of basic automation that needs constant human tuning, we're creating intelligent AI “workers” that act as frontline agents, QA analysts, and managers, continuously executing, monitoring, and improving every customer interaction.

We're growing fast and looking for ambitious builders who want to tackle hard technical problems, move quickly, and have a real impact on one of the fastest-growing voice AI companies in the world.

Let's build the future together.

Recent recognition:

• No. 1 Best Places to Work in the Bay Area, San Francisco Business Times 2026
• Top 50 AI Apps, a16z (2025)
• #3 Fastest-Growing Software Company, G2 Best Software Awards 2026
• Best Agentic AI Software, G2 Best Software Awards 2026
• #4 Fastest-Growing Software Vendor, Brex Benchmark 2025
• Enterprise Tech 30 Class of 2026, Nasdaq & Wing VC
• Top-Ranked Startup, Lean AI Leaderboard
• Backed by Y Combinator

ABOUT THE ROLE

Retell AI transforms customer experience with voice AI for enterprises, including customers like CVS/Aetna, American Airlines, Lenovo, and Grab. We have more customer stories than we can tell!

Retell is hiring our Founding PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.

You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.

This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.

KEY RESPONSIBILITIES

• Own positioning and messaging across all buyer types and verticals

  Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics

  Keep competitive differentiation sharp as the Voice AI landscape evolves

• Lead product launches end-to-end

  Own strategy, narrative, and cross-functional coordination from brief to announcement

  Partner with DevEvangelist on the demo and technical content layer

• Build sales enablement from scratch

  Run enablement sessions and keep the team equipped with the latest messaging

• Drive customer and market insights

  Run ongoing discovery and translate insights into messaging that converts

  Build case studies and proof points across key verticals

• Direct brand and social campaigns (20%)

  Concept campaigns and brief the creative team on execution

  Plan campaign bursts around launches, events, and AI industry moments

WHAT WE'RE LOOKING FOR

Must have

• 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
• Proven track record of owning launches end-to-end
• Strong messaging instincts: knows what to say and how to brief others to say it
• Experience building sales enablement programs from scratch
• Comfortable with technical products

Nice to have

• Experience in AI infrastructure, CCaaS, or contact center space
• Background marketing to both technical and business buyers
• Has directed social campaigns with real organic reach
• Strong aesthetic sensibility and POV on brand content
• Startup experience

HOW WE EVALUATE

We care less about checkboxes and more about:

• Whether you have actually owned positioning that shaped how a product is perceived
• Whether you can concept campaigns that earn real attention, not just fill a calendar
• Whether product, sales, and design teams would genuinely want to work with you
• Whether you move fast and make good decisions under ambiguity

YOU MIGHT THRIVE IF

• You have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
• You have owned product launches end-to-end, not just contributed to them
• You have strong messaging instincts and know how to brief creatives to bring ideas to life
• You are hands‑on, you don't just plan, you ship
• You are comfortable with technical products and can translate complexity into clear value
• You move fast and make good decisions with incomplete information

JOB DETAILS

• Cash: $180,000 – $250,000 base
• Equity: Offer Equity
• Location: Redwood City, CA (Relocation Provided)
• US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.

OTHER BENEFITS

• 100% coverage for medical, dental, and vision insurance
• $70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks
• $200/month wellness reimbursement (gym, fitness classes, etc.)
• $300/month commuter reimbursement (gas, Caltrain, etc.)
• $75/month phone bill reimbursement
• $50/month internet reimbursement

COMPENSATION PHILOSOPHY

• Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
• Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
• High Ownership: Small teams, >$1M revenue/employee, and significant equity.
• Performance-Based: Offers tied to interview performance, not experience or past salaries.

INTERVIEW PROCESS

• Stage 1: Recruiter intro call (15 min)
• Stage 2: Hiring manager experience screening (30 min)
• Stage 3: CMO meet and experience screening (45 min)
• Stage 4: Final onsite with cross-functional team (2 hours)