Founding Product Designer — Embedded FinTech SaaS

Crossing Hurdles; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

Equity

Lunch provided

Job summary

Crossing Hurdles, a global recruitment partner, is hiring a founding Product Designer (IC) for an embedded FinTech B2B SaaS startup in San Francisco. You will own the entire design function, shaping product UX, design systems, and brand work in a high-ownership, low-process environment.

You will partner with the CEO and engineering to deliver consumer-like experiences for data-heavy financial workflows, engage with customers on onboarding, and build a scalable design system that supports rapid

Qualifications

• 4–6+ years of product design experience with strong end-to-end ownership.
• Experience designing for embedded B2B SaaS with data-heavy financial workflows.
• Ability to create and evolve design systems and white-labeled UI patterns.

Responsibilities

• Own end-to-end product design from discovery to high-fidelity UI for embedded accounting workflows.
• Serve as founding designer, owning product UX, design systems, and select brand work.
• Collaborate with CEO and Engineering in a low-process, high-ownership environment.
• Create flexible UI patterns that adapt to partner platforms and evolve a design system.

Skills

Product design

End-to-end ownership

Design systems

UI/UX

Embedded B2B SaaS

Job description

Crossing Hurdles is a global recruitment firm partnering with leading US-based startups. We are hiring for a rapidly scaling, embedded FinTech B2B SaaS company building modern accounting and bookkeeping infrastructure for SMB platforms. Backed by top-tier venture investors, the company is API-first, well-capitalized, and operating at strong growth velocity. It is assembling a high-ownership team in San Francisco to support its next phase of scale.

Role Snapshot

Role: Founding Product Designer (IC)

YOE: 4 6+ years of product design experience with strong end-to-end ownership

Platform: Embedded B2B SaaS with consumer-like UX, data-heavy financial workflows

Benefits: Healthcare (Medical, Dental, Vision), employee-friendly equity plan, lunch provided in-office

About The Client

The company builds API-first, embedded accounting and bookkeeping software that enables vertical SaaS platforms and neobanks to launch fully white-labeled accounting products for their SMB customers.

Instead of relying on external tools, small businesses manage accounting directly within the software they already use. The platform supports complex, high-trust financial workflows while maintaining a clean, intuitive, consumer-like user experience. The company has raised $9M in funding, works with 25+ platform customers (Series A to public companies), and is at a critical inflection point as product surface area and customer adoption expand rapidly.

Why should you consider this role?

• Own end-to-end product design, from discovery through high-fidelity UI, across embedded accounting and bookkeeping experiences.
• Act as the founding designer, owning the entire design function including product UX, design systems, and select brand/website work.
• Partner closely with the CEO and Engineering in a low-process, high-ownership environment.
• Design flexible, white-labeled UI patterns that adapt seamlessly to partner platforms.
• Build and evolve a cohesive design system without slowing shipping velocity.
• Translate ambiguous, data-heavy financial problems into clear, usable, production-ready experiences.
• Work directly with customers to support onboarding, embedded UI launches, and best practices.
• Join at a career-defining stage with real influence over product direction, quality, and outcomes.