Founding Marketing Manager Los Angeles (preferred) or Remote

Lettrlabs; Town of Clay (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

Join a rapidly growing B2B SaaS platform as an A-Player Marketing Manager, where you will have the opportunity to build the marketing function from the ground up. This role is perfect for a self-starter who thrives in a dynamic environment and is passionate about shaping digital presence and driving growth through innovative marketing strategies. Collaborate with a tight-knit team to optimize user journeys, execute impactful trade shows, and create compelling content that resonates with customers. If you're ready to make a significant impact and experiment with new tools and tactics, this is the perfect opportunity for you!

Benefits

Impactful Role

Innovative Environment

Collaborative Team

Qualifications

• 3+ years of B2B SaaS marketing experience required.
• Proven track record of building marketing functions from 0 to 1.

Responsibilities

• Optimize website for conversion and drive qualified traffic through SEO.
• Plan and execute trade shows and develop creative booth experiences.

Skills

B2B SaaS Marketing

Storytelling

SEO

Lead Nurturing

Data-Driven Decision Making

Time Management

Collaboration

Tools

HubSpot

Zapier

Paid Social Ad Platforms

Paid Search Ad Platforms

Clay

Job description

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LettrLabs is a rapidly growing B2B SaaS platform on a mission to help companies accelerate growth through smarter, data-driven outreach. We serve a range of industries—from e-commerce to home services—by providing innovative solutions that streamline marketing automation, enrich lead data, and drive revenue.

Role Overview

We’re seeking an A-Player Marketing Manager with the drive and expertise to build our marketing function from 0 to 1. As a “Super IC” (Individual Contributor), you will be hands-on in shaping LettrLabs’ digital presence, orchestrating impactful trade show experiences, and creating inbound systems that power our funnel. You’ll work cross-functionally with leadership, sales, and product teams to ensure every marketing initiative is data-driven, creative, and results-oriented.

Key Responsibilities

• Digital Presence & Branding
  • Optimize LettrLabs’ website for maximum conversion and seamless user journeys
  • Drive qualified traffic through SEO best practices, paid social, and paid search
  • Maintain a consistent and compelling brand voice across all channels
• Trade Show Strategy & Execution
  • Plan, organize, and execute trade shows and events that stand out
  • Develop creative booth experiences and pre-/post-show campaigns
  • Nurture new contacts to ensure they’re ready for sales engagement
• Inbound Systems & Automation
  • Manage HubSpot for lead nurturing and marketing automation
  • Implement email workflows, drip campaigns, and data enrichment tactics (e.g., Clay)
  • Experiment with growth motions that leverage omni-channel outreach and lead enrichment
• Content & Storytelling
  • Craft compelling customer stories, case studies, and social media content
  • Execute a content calendar that highlights LettrLabs’ unique value proposition
  • Measure and optimize content performance to drive engagement and leads
• Performance Measurement & Optimization
  • Track key metrics, report on campaign results, and iterate quickly
  • Identify growth opportunities, test new marketing channels, and refine processes

Qualifications

• 3+ years of B2B SaaS marketing experience (experience with e-commerce and/or home services is a plus)
• Proven track record of building marketing functions from 0 to 1
• Hands-on expertise with HubSpot, Zapier, paid social ad platforms, and paid search ad platforms
• SEO knowledge and the ability to drive organic growth (preferred)
• Storytelling prowess—capable of creating compelling narratives for customers and partners
• Highly detail-oriented, data-driven, and committed to continuous improvement
• Experience experimenting with lead enrichment tools like Clay (preferred)
• Self-starter with exceptional time-management and collaboration skills

Why Join LettrLabs?

• Impact: Play a pivotal role in shaping our entire marketing function and strategy.
• Innovation: Experiment with new tools, channels, and tactics to drive growth.
• Collaboration: Work with a driven, tight-knit team eager to support bold ideas.

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