Founding Marketing & Growth

Medfinder; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A healthcare technology startup is seeking a full-time marketing & growth hire to drive patient acquisition and engagement strategies. This multifaceted role requires creativity, analytical thinking, and the ability to execute fast-paced marketing initiatives. If you have a passion for making a difference in healthcare and thrive in startup environments, this position is ideal for you.

Benefits

Massive autonomy to shape growth strategy

Opportunities for endless experimentation

Make a real difference in patient lives

Qualifications

• Several years of experience in marketing with proven results.
• Ability to execute strategies effectively at a high level.
• Passion for creativity combined with analytical skills.

Responsibilities

• Execute strategies to drive patient acquisition and engagement.
• Own organic social media profiles and create engaging content.
• Design and execute A/B tests to improve conversion rates.
• Support healthcare provider partners to drive new patient referrals.

Skills

Creativity

Analytical thinking

Top-tier communication

Adaptability to new tools

Job description

About the role

As our first full time marketing & growth hire, you’ll be working on a wide variety of tasks to help us grow our direct-to-consumer business.

This is a multifaceted role that spans all aspects of marketing, growth, partnerships, and the patient experience at Medfinder. You’ll work directly with our CEO and collaborate closely with our fractional marketing team to drive growth across multiple channels.

We need a relentless problem-solver who thrives in fast-paced environments, is excited about working extremely hard, loves experimentation, and isn’t afraid to get their hands dirty with work that is non-traditional for a marketing role.

What You’ll Do

Primarily, you'll focus on executing strategies that drive patient acquisition, retention, and engagement, help us create a world-class patient experience, and own partnerships with healthcare providers (our main referral source). Here's a glimpse into some of the things you will tackle:

• Execute on SEO/GEO strategies to drive traffic to our website.

• Own our organic social media profiles, creating engaging video and still frame content to drive engagement and traffic.

• Create engaging video and still frame content for paid social ad campaigns and work with our fractional marketing team to optimize distribution.

• Build and refine referral programs, email sequences, and lifecycle marketing to improve retention in our consumer business.

• Automate outreach to influencers and partners to expand our creative asset library.

• Support and engage our healthcare provider partners to drive new patient referrals, while identifying and executing on opportunities to acquire new provider partners.

• Design and execute A/B tests on our landing pages to increase on page conversion rates.

• Use AI-powered tools to accelerate content generation and automate workflows.

• Ideate and execute new strategies to drive customer acquisition and retention.

Who You Are

We’re looking for a relentless team member with the right mix of creativity, taste, and analytical thinking tied with the ability to execute at an unbelievably high level.

• You can produce higher quality work than anyone you know, and you can do it twice as fast.

• You have a few years under your belt, and have proven you can punch way above your weight.

• You are a top tier communicator, storyteller, and writer.

• You have a knack for understanding what great marketing looks like, and you know how to execute your own original playbooks.

• You never turn down a challenge, and aren’t afraid to figure it out even when you’re not sure where to start.

• You can pick up and learn new technical tools extremely quickly.

• You own everything you do, good or bad.

• You don’t fear failure, you fear stagnation.

• You want to build from the ground up. A traditional 9-5 would bore you to death.

• You can mix your creativity with an analytical mindset and are comfortable working with data and dashboards.

Bonus Points:

• Experience growing B2C products from 0-1.

• Background in healthcare or health & wellness.

• Previous founder, startup, or high growth experience.

If you don’t meet all of our qualifications but know you will be extremely successful in this role, feel free to apply and make sure to share why you’re the best possible fit!

Why Join Us?

• Build from Zero to One: You’ll have massive autonomy and ownership to shape the long term growth strategy of our DTC business.

• Endless Experimentation: We have a long list of ideas, and we know you will too. Your job is to execute, test, and scale the winners.

• Make a real difference: Help patients access the medications they need and make a meaningful impact in their lives.