Founding Marketer, Form Now

Formlabs; Billerica (MA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Equity (RSUs)

Healthcare

401K

Parental leave

Sabbatical

On-site parking

Free on-site lunches

Professional development

3D printing access

Job summary

Formlabs in Billerica, Massachusetts is seeking a Founding Marketer for Form Now to own growth end-to-end, across channels, campaigns, and customer acquisition for this startup within the company.

You’ll run email, LinkedIn outreach, events, and messaging, translate product capabilities into positioning for B2B buyers, and measure impact with analytics, iterating quickly in a fast-paced, hands-on environment.

Qualifications

• 2-10 years of B2B marketing or growth experience.
• Strong analytical skills with ability to own and interpret campaign data.
• Experience running email, events, and LinkedIn outreach; ability to iterate quickly.

Responsibilities

• Use analytics to identify growth opportunities across customer segments and channels.
• Own campaign effectiveness end-to-end: set up and run email and LinkedIn campaigns; measure results.
• Plan and execute events for reaching new B2B customers, from small businesses to large accounts.
• Translate product roadmap into compelling positioning and messaging for buyers.
• Consolidate campaign analysis, competitive tracking, and experiments into a growth plan you own end-to-end.
• Make testing and fast iteration a habit: ship, measure, adjust, repeat.

Skills

Data analytics

Campaign management

Email marketing

LinkedIn outreach

Events planning

Copywriting

A/B testing

Growth mindset

AI tools

Tools

BigQuery

SQL

Looker

Data Studio

Job description

## Founding Marketer, Form Now**Department:** Global Marketing **Location:** Billerica, Massachusetts---**About Formlabs:**Do you want to change how the world creates?At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.## **About Form Now**Form Now is a startup within Formlabs, backed by a small, fast-moving team of about 20 people. As the Marketing Manager for this business, you'll be a team of one. We're looking for a generalist who can go deep on data and go wide across channels, someone who wants the highest-leverage marketing seat at a company this size, with a massive opportunity to grow this product.**Your Impact:**We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with Form Now Leadership to connect what the product can do with how we message and sell it to new customers.Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.**What You’ll Do:*** Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working* Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results* Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts* Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers* Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end* Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat* Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging* Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis**About You:*** 2-10 years of B2B marketing or growth experience; slope and grit matter more than years* A track record of taking on projects solo, from concept through execution, and knowing how you measured success* Comfortable being customer-facing when the job calls for it* Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard* Have run or set up events independently* Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly* High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails* Use AI tools fluently in your daily work, held to the same quality bar as your own**Bonus Skills:*** B2B experience specifically* Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)* Comfortable with copywriting and customer marketing, even if it's not your primary strength* You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.**Our Benefits & Perks:*** Robust equity program to build future wealth through RSUs* Comprehensive healthcare coverage (Medical, Dental, Vision)* 401K matching and access to financial advisors* Generous paid Parental Leave (up to 16 weeks)* Tenure-based paid Sabbatical Leave (up to 6 weeks)* Flexible Out of Office Plan – Take time when you need it* Ample on-site parking & pre-tax commuter benefits* Healthy on-site lunches, snacks, beverages, & treats* Regular sponsored professional development opportunities* Many opt-in culture events across our diverse community* And of course... unlimited 3D prints*We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.***Even if you don't check every box, but see yourself contributing, please apply.** Help us build an inclusive community that will change the face of 3D printing.**Compensation**We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.The annual base pay range for this role is:$85,000—$115,000 USDTo all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.