Founding Marketer – Brand & Campaigns

Hone; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Parental leave

Relocation support

Visa sponsorship

Job summary

Hone, a San Francisco-based AI startup, is seeking a gifted writer and storyteller to shape Engines messaging and launches. You’ll craft the language that explains how our AI engines create real business value, tell customer stories, and drive campaigns across channels.

You’ll work closely with founders, engineers and customers, owning projects from concept to production and distribution, with the freedom to experiment while ensuring every detail reflects Hone’s voice and the outcome-driven

Qualifications

• Exceptional writer and editor who clarifies complex ideas.
• Led campaigns or projects from idea to launch with rationale.
• Experience at a fast-growing startup or owning a brand/audience.
• Strong creative judgment to identify compelling stories.
• Enjoys deep-diving into a technical product and making it accessible.
• Hands-on across formats: landing pages, customer conversations, scripts, design collaboration.
• Thinks about distribution and learning from audience response.
• Uses AI tools daily for research and production with sound judgment.
• Pursues writing, design, storytelling or culture beyond their role.

Responsibilities

• Positioning and messaging for Engines; clear, distinctive language.
• Launches and campaigns; shape the story across channels.
• Customer storytelling; build relationships and bring experiences to life.
• Brand voice and editorial; maintain a consistent point of view.
• Creative projects; develop demos, films and collaborations.
• Distribution and learning; grow audience and inform future work.

Skills

Writing

Campaign management

Startup experience

Creative judgment

Technical product literacy

Multiformat writing

Audience distribution

AI tooling

Storytelling

Education

Tools

Video production

Interviewing

Design collaboration

Job description

Hone builds AI that owns outcomes, not tasks: agentic systems that work towards goals over weeks and months, deploy themselves, and improve over time.

About Hone

Models keep getting smarter, but outside of coding most organizations can’t absorb that intelligence, and the gap between model capability and the value derived from it keeps widening. The reasons are many, from human incentives to org design, but at the core we think it’s a technology problem. Hone builds engines: AI systems that you hand a goal, like “keep the recruiting pipeline healthy.” An engine builds itself, maintains its own agents and code, pulls in people when it needs judgment, and learns from every correction. Leading AI companies and global enterprises already run engines across funnel optimization, procurement, deal sourcing, asset management, financial risk, and product and customer delivery. We measure ourselves by the real-world economic impact our engines create, not benchmark scores.

In October 2026, we announced a $60M seed round from Benchmark and Index Ventures.

A little more about Hone

• Half our team are former founders: They’ve built companies, shipped products, and chosen Hone as the place to build next

• Our customers are building with AI themselves: Cognition, Modal and Lucanet already use Hone. Hear from them on our website

• Our founders have built from research to scale: They researched agents at Stanford, built the core of Devin at Cognition, led enterprise engineering at Mercor, and founded companies that reached over one million users

• Our values shape how we work: Own the Outcome, Set the Standard, Win with Class, and Commit to the Racing Line. Read more on our careers page

• Read more: Bloomberg, Index Ventures’ investment thesis, and our launch announcement

The Role

Engines introduce a different way for companies to work with AI. You’ll help people understand what that makes possible. You’ll shape Hone’s voice and bring it to life through launches, writing, customer stories, videos and campaigns.

You’ll work directly with the founders, engineers and customers, getting close enough to the product and the people using it to find stories worth telling. You’ll own projects from the first idea through production and distribution, with the freedom to try unexpected formats and the judgment to make every detail feel like Hone.

What You’ll Work On

• Positioning and messaging: develop clear, distinctive language for what Engines do, who they help, and why their work matters

• Launches and campaigns: find the central idea, shape the story, and bring writing, design, video and distribution together into a cohesive launch

• Customer storytelling: build relationships with the people using Hone, understand what Engines make possible for them, and bring their experiences to life through writing, video and demos

• Brand voice and editorial: shape how Hone communicates with a clear point of view and a consistent voice

• Creative projects: develop demos, films, collaborations and experiences that make the product tangible and give people something worth sharing

• Distribution and learning: help each piece find its audience, build relationships with relevant communities and publications, and use what resonates to inform what we make next

Requirements

• You’re an exceptional writer and editor, with work that makes complex ideas clear and holds people’s attention

• You’ve taken campaigns or creative projects from idea to launch and can walk us through your decisions and contribution

• Time at a fast-growing startup, or equivalent ownership building a brand, publication, audience or business

• Strong creative judgment: you recognize a compelling story, develop original ideas, and know which details make the work better

• You enjoy getting deep into a technical product, asking thoughtful questions, and finding language that makes it accessible without losing what matters

• You’re hands‑on across formats: comfortable writing a landing page, talking with a customer, scripting a video and collaborating with a designer

• You think about how work reaches people, with experience building distribution and learning from audience response

• You use AI tools every day to research, explore ideas, prototype and produce, while bringing your own judgment to the final work

• You make things outside your job because you care about writing, design, storytelling or culture

Nice to Have

• You’ve helped introduce a new product category or develop the voice of a technical company

• Experience producing video, conducting interviews, or working closely with designers and filmmakers

• Relationships with journalists, creators or technical communities

• You’ve built a publication, event series or creative project of your own

Logistics

• Location: San Francisco, in person, Sunday to Friday

• Compensation: Competitive salary + meaningful equity

• Visa: We sponsor visas and support you through the immigration process

• Benefits: Health and dental insurance, maternity and parental support, and relocation support