Founding Head of Product Marketing

CoverForce; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Join a fast-growing insurtech startup as the Founding Head of Product Marketing. Lead the brand and go-to-market strategy, driving key marketing initiatives to transform CoverForce into a category-defining brand. Collaborate with the CEO and Sales team to grow the customer base and shape the company's messaging.

Benefits

Full healthcare, dental, and vision benefits

Parental leave for all kinds of parents

Monthly in-person meetups

Qualifications

• 3+ years of product marketing experience at a high growth startup.
• Strong data-driven approach to marketing.

Responsibilities

• Own the development of messaging and positioning strategy.
• Design and implement a content strategy that supports the full funnel.
• Partner with Sales team to create high-impact materials.

Skills

data-driven approach

B2B marketing

Education

3+ years of product marketing experience

Tools

HubSpot

Figma

Webflow

Job description

Join to apply for the Founding Head of Product Marketing role at CoverForce

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Join to apply for the Founding Head of Product Marketing role at CoverForce

This range is provided by CoverForce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $180,000.00/yr

About CoverForce

At CoverForce, we're redefining how insurance is bought and sold. Our mission is simple: to make business insurance faster, easier, and fully digital. Thousands of insurance agents and corporate customers rely on our platform to streamline quoting, comparing, and purchasing policies. We partner with leading insurers like Travelers, Liberty Mutual, and Chubb to reduce underwriting and sales time by 60%, setting a new standard for efficiency in the industry.

Our Solutions Power The Future Of Insurance Distribution

Quote & Bind Platform – Used by Top 100 insurance distributors to generate quotes instantly and eliminate paperwork.

Embedded Commercial Product – Enables platforms like Walmart, Gusto, and Uber to embed business insurance seamlessly into their customer journeys.

Insurance’s API Layer – We’re building the Plaid of commercial insurance, providing frictionless access to policies through APIs and modern software.

CoverForce is growing fast, and now is the time to build the brand, own demand generation, and drive our go-to-market strategy from the ground up. If you're a high-impact marketer who thrives in fast-moving environments, this is your chance to make a mark.

The Role

We’re looking for a Head of Product Marketing to transform CoverForce from a well-kept secret into a category-defining insurtech brand. This is a hands-on founding role for a versatile, data-driven marketer who can both shape strategy and execute it. You’ll drive key marketing initiatives while partnering closely with the CEO and Sales team to attract, convert, and grow our customer base.

What You’ll Do

• Product Marketing: Own the development of CoverForce’s messaging and positioning strategy - and execute on it directly to ensure our unique value is clearly and consistently communicated across all channels.
• Content: Design and implement a content strategy that supports the full funnel. You’ll build blog posts, case studies, and email campaigns that drive education, trust, and engagement.
• Sales Enablement: Partner with the Sales team to understand frontline needs, then create high-impact materials - like pitch decks, one-pagers, and competitive battle cards - to accelerate deals.
• Brand & PR: Shape and grow the CoverForce brand by driving thought leadership, securing media opportunities.
• Event Marketing: Lead conference and trade show strategy to generate leads, increase brand awareness and maximize ROI.
  
  

What We’re Looking For

• 3+ years of product marketing experience at a high growth startup.
• Experience in B2B marketing.
• A strong data-driven approach to marketing.
• Proficiency in CRM / Design tools (HubSpot, Figma, and Webflow, etc.)
  
  

CoverForce's HQ is in NYC and for this role, we prefer candidates based in NYC tri-state area.

Why Join Us?

• Build from the ground up – As the first marketing hire, you’ll lead our brand, go-to-market strategy, and demand engine.
• Own your impact – You’ll work directly with our founders and have full ownership over marketing initiatives.
• Fast-growing startup – We’re backed by top investors and partnered with the biggest names in insurance.
  
  

Compensation

• Competitive cash and equity compensation package
• Full healthcare, dental, and vision benefits for employees and their families
• Hybrid-flexible company focused in Northeast (NYC)
• Monthly in-person meetups (on the company)
• Parental leave for all kinds of parents (including adoption and foster care)
  
  

If you’re ready to take on a high-visibility, high-impact marketing role at a fast-growing startup, let’s talk.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Insurance

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