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Founding Head of Growth Marketing

Circulate

Orlando (FL)

Remote

USD 180,000 - 200,000

Full time

4 days ago

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Job summary

A rapidly growing health-tech company seeks a Founding Head of Growth Marketing to lead the charge in patient acquisition and clinic engagement strategies. This pivotal role requires a hands-on leader who can build effective marketing systems, drive measurable growth, and work collaboratively with executive teams. The ideal candidate is experienced in health technology and fluent in multi-channel go-to-market approaches.

Qualifications

7-10 years of marketing experience in health tech or healthcare.
3+ years in a leadership role.
Proven experience in patient acquisition and retention.

Responsibilities

Shape and optimize partner clinic lead generation strategy.
Develop and execute patient marketing programs.
Monitor and communicate performance across marketing initiatives.

Skills

Leadership

Patient Engagement

Marketing Strategy

Communication

Project Management

Title: Founding Head of Growth Marketing

Location: Remote

Reports to: CEO

Description

We are looking for a hands-on full stack marketing leader to help shape and drive our next chapter of growth. This is not a brand-first CMO role – it’s a zero-to-one builder role for someone who knows how to execute, test, and optimize across the entire funnel. The ideal candidate brings fluency in health-tech, patient engagement, and a multi-channel GTM approach.

As a key member of the early team, you’ll partner with leadership to shape how we reach and generate new partner clinic leads (for the Business Development team to close), reach new patients, support clinic partners with patient engagement, and elevate our brand. You’ll bring structure and clarity to our messaging and content, test and develop campaigns and measure and share results, implement and scale what’s working, and create the foundational marketing systems that fuel growth. Our success will be measured by how effectively you are able to increase the partner clinic funnel, increase the new patient funnel, and help our partner clinics with patient education.

This role will begin as an individual contributor position, supported by external agency partners as needed. While we’re open to growing the function over time, we’re looking for someone who can lead through execution, building a strong foundation before additional internal resources are added. Title and scope will flex based on experience.

Responsibilities

Shape and optimize our partner clinic lead generation strategy, including channel selection, messaging and execution, and develop supporting materials. Build a repeatable toolkit that meets the needs of different clinic types.
Build and optimize growth loops that connect patient acquisition, clinic engagement, and patient re-engagement into a flywheel of demand.
Run structured experiments to test and scale patient and partner acquisition channels, measuring CAC, LTV, and other KPIs.
Develop and execute patient marketing programs, including onboarding, GTM and ongoing initiatives that drive both new and repeat visits through clinic partners.
Define and evolve DTC messaging across channels, including the website, email, paid and free search and social media.
Plan and execute initiatives that educate, generate interest, and drive direct patient acquisition. This includes conferences and other forms of speaking opportunities for the organization.
Support external communications to maximize the impact of PR, thought leadership, and overall brand visibility.
Write, edit, and produce marketing assets and collateral while building scalable systems and processes.
Develop and manage the marketing budget to support key initiatives, maximize ROI, and achieve business goals.
Monitor and communicate performance across marketing initiatives and apply insights to continuously improve messaging, channel strategy, and results.
Partner with the executive team to extract and document target audiences, decision-makers, influencers, and value propositions (key reference to inform marketing and GTM efforts across the business).
Develop and manage a cross-functional partnership with operational and clinic-facing teams to determine and deliver on clinic marketing requirements and success factors.

Qualifications

7-10 years of marketing experience in health tech or healthcare, including 3+ years in a leadership role involving collaboration with exec/senior leadership teams
Proven experience in patient acquisition, engagement, and retention, ideally within B2B2C and/or DTC models
Track record of success developing patient-facing messaging and materials that drive measurable results
Refined skills in messaging, positioning, and storytelling, with the ability to tailor content across diverse audiences and use cases
Demonstrated ability to create scalable, repeatable marketing toolkits and campaign assets
Resourceful, self-driven, and adaptable, comfortable building from the ground up and navigating high-growth environments with shifting priorities and limited resources
Experience managing and collaborating with PR, design, and content partners
Exceptional communication, collaboration, and project management skills, with the ability to coordinate cross-functional efforts and keep workstreams aligned across teams and execs

Seniority level

Seniority level
Executive

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Outpatient Care Centers

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