Founding GTM

Kita (YC W26); San Francisco (CA); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Relocation support

Health coverage

International travel across markets

Offsites

Team gym sessions

Good food

Job summary

Kita (YC W26) is looking for a go-to-market leader in San Francisco to drive revenue for its fintech platform. You will oversee deals from first contact to expansion, engaging chief credit officers and other senior buyers, and coordinating across risk, IT, and legal teams.

You will build partnerships with lenders and core banking vendors, run events, craft compelling materials, and price pilots strategically. Travel across our markets is expected as needed.

Qualifications

• Proven revenue you personally drove in prior roles.
• You have sold to financial services or similarly risk-averse buyers.
• You can credibly discuss assessment mechanics with engineers.
• You can hold price and resist unnecessary discounts.
• You operate effectively in ambiguity and changing contexts.
• You write clearly; communications land with buyers and partners.

Responsibilities

• Carry deals to signature from first conversation through pilot and contract.
• Navigate enterprise buyers including risk, IT, and legal teams.
• Own customer relationships from pilot to expansion.
• Understand customer decision processes and regulatory requirements.
• Build partnerships with lending systems, core banking vendors, and networks.
• Run presence at events across markets to generate pipeline.
• Own materials: pitch decks, case studies, web content; fix the landings when needed.
• Manage top-of-funnel targeting and qualification aligned to live deals.
• Price and structure pilots; avoid free POCs where possible.
• Feed the product team with market signals from GTM activity.

Skills

Revenue ownership

Enterprise sales

Technical credibility

Clear communication

Ambiguity tolerance

Job description

Credit is the difference between a business that grows and one that doesn't, a family that absorbs a shock and one that doesn't. Every lender you bring on puts capital in the hands of borrowers who couldn't get assessed before. That's the scale of this job, and it's why go-to-market is the most important problem at Kita right now.

You'll have jurisdiction over go-to-market, working directly with the founders. Revenue is the measure, and how you get there is genuinely open: deals, partnerships, events, positioning, the materials that make the pitch land.

What you'll do

• Carry deals to signature. From first conversation through pilot, security review, procurement, and contract
• Navigate enterprise. Our buyers are chief credit officers, heads of lending, COOs, and CTOs, and a deal touches risk, IT, and legal too. You'll find the economic buyer, build the internal champion, and keep the process moving
• Own the relationship. Customers stay with the person who understood their business. You'll hold those relationships through pilot, rollout, and expansion
• Understand the customer deeply. How a credit officer actually makes a decision, where their file gets stuck, what their approval rates and turnaround times are, what their regulator requires. Deals here are won by whoever understands the lending operation best
• Build partnerships and channels. Loan origination systems, core banking vendors, associations, and networks in our markets. A single partner can be worth more than a quarter of outbound
• Run our presence at events. Lending and fintech conferences across the US, Southeast Asia, and Latin America. Decide which ones are worth it, show up, and turn the room into pipeline
• Own the materials. Positioning, the deck, case studies, the website, whatever we're missing. If the pitch isn't landing, you fix it rather than filing a request
• Manage top of funnel. You set the targeting and the quality bar, but your calendar goes to live deals
• Price and structure pilots. We don't run free POCs, and holding that line is part of the job
• Feed the product team what you hear. GTM is the fastest information channel we have

What we're looking for

• A track record of revenue you personally drove. Tell us the deals you took to signature, what they were worth, and what almost killed them
• You've sold to financial services, or to some other buyer who is conservative, regulated, and slow to trust
• You get technical enough to be credible. Our buyers ask hard questions about how the assessment works, and passing them to an engineer every time loses deals
• You can hold price. If your instinct under pressure is to discount, this isn't the right seat
• Range. You'll go from a redline to a partner call to working a conference floor to rewriting the homepage in the same week
• You operate clearly in ambiguity
• You write well. Our buyers are busy, and a short clear email beats a deck
• All in on the mission. Expanding access to credit globally is the reason this job exists

We don't have a years-of-experience requirement. Show us what you've built and closed.

Nice to have

• Lending, credit, or fintech infrastructure background
• Emerging markets experience, especially Southeast Asia or Latin America

Why this one

Very few GTM jobs move real capital to real people at this scale. You'll also see it: our team travels to the markets we serve, and you'll be in the room with the lenders in Manila and Mexico City who are buying.

Benefits: competitive salary and meaningful equity, relocation support, health coverage, international travel across our markets, offsites, team gym sessions, and a lot of good food.