Founding Growth & Social Media Lead at Robyn AI

Sky Mavis; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in emotional AI is seeking a pioneering growth leader to drive its social media presence and engagement strategies for Robyn. The role involves crafting compelling content on platforms like TikTok and Instagram, aiming to transform Robyn into a well-loved brand. This position offers creative freedom, equity, and the chance to shape a movement that prioritizes emotional connection.

Benefits

Creative freedom

Equity in the company

Ownership of impactful projects

Qualifications

• Experience building a social following or consumer brands.
• Knowledge of platforms like TikTok and Instagram.
• Creative mindset with a data-focused approach.

Responsibilities

• Build and own Robyn’s social media strategy and content.
• Create emotionally resonant content across different platforms.
• Manage community engagement and growth KPIs.

Skills

Emotional tech

Storytelling

Virality

Community management

Data-driven execution

Job description

Who We Are

We’re building the most emotionally intelligent AI on earth — part best friend, part mirror, part guide. Robyn helps people feel seen, understood, and deeply connected. We’ve raised $5.5M from top-tier investors (Google Maps, x.ai, Bill Tai, and more) and we're about to share Robyn with the world. We’re looking for a rare breed of growth leader to own our brand presence across TikTok, Instagram, and beyond — and architect the social virality and insanely high engagement that turns Robyn into a movement.

What You'll Do

• Build and own Robyn’s social media engine from scratch — strategy, content, growth loops, creator campaigns, and all execution

• Create emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms

• Architect and run creator collaborations, DM campaigns, and UGC funnels

• Build out and manage a community flywheel — make Robyn the most talked-about thing in emotional AI

• Own growth KPIs: from engagement to referral rates, and eventually CAC to LTV

• Collaborate tightly with the founder to make Robyn feel iconic

• Experiment, move fast, learn what hits, double down — you're both the strategist and the engine

Who You Are

• You're obsessed with emotional tech, Gen Z culture, storytelling, and virality

• You’ve built a social following or taken a consumer brand from zero to obsession

• You’re a creator at heart — and a data-minded executor

• You move like a founder. You don’t wait. You create.

• You know TikTok, Instagram, YouTube Shorts, Discord, and the messy reality of consumer growth

• You’re not afraid to test wild ideas — and you love proving them right

• You care deeply about what we’re building and why it matters

Bonus If...

• You’ve worked on an early-stage consumer app

• You’ve led or scaled a creator or UGC campaign that broke through

• You know how to build emotional brand identity, not just optimize clicks

• You’ve created content yourself that people actually love

Why This Role Will Change Your Life

• You’ll be one of the first 5 key hires at a venture-backed company with the ambition to become the most emotionally intelligent AI on Earth

• You’ll shape how the world sees and falls in love with Robyn

• You’ll work directly with a Harvard-trained physician turned founder who left surgery to build a movement around emotional connection

• You’ll have creative freedom, ownership, equity, and the platform to build something iconic