Founding Growth Marketing Lead

Spoks; Austin (TX); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

15 vacation days

10 company holidays

5 sick days

Medical, dental and vision insurance

401(k) employer match 4%

Annual offsites

Equipment provided

Job summary

Spoks is hiring a growth-focused Growth Marketing Lead to own paid acquisition, onboarding and lifecycle messaging for Shopify merchants. You’ll run Meta and Google Ads, optimize landing pages and signup funnels, and collaborate with the founder to decide where to invest next in Austin.

You’ll work with a Content Producer and external partners to move fast, demonstrate impact with data, and build programs that scale to 100,000 customers as the company grows.

Qualifications

• Experience running Meta and Google Ads with spending decisions and results.
• Ability to optimize the entire customer journey from discovery to repeat use.
• Strong writing, creative judgment and the ability to turn ideas into campaigns.

Responsibilities

• Own paid acquisition: run and improve Meta and Google Ads, manage budgets, test creatives and channels.
• Improve signup funnels, onboarding emails, automations and lifecycle campaigns.
• Lead SEO and content presence, develop referrals and partner programs.
• Maintain Spoks.com messaging, landing pages and customer stories.
• Collaborate with Content Producer to brief, execute and optimize campaigns.
• Measure performance and attribution, work with engineering on data accuracy.

Skills

Paid advertising

Campaign optimization

Landing pages

Lifecycle campaigns

SEO basics

Partnerships

Content strategy

Data analysis

Job description

Spoks is growing through a simple approach: ads bring Shopify merchants to our website, where they discover a simpler, radically more affordable way to run email and SMS marketing. Meta is our primary acquisition channel. There's much more we want to build around it.

You'll own that next chapter. Work directly with the founder, run campaigns yourself and decide where we should invest next. You'll have a Content Producer to work with and bring in agencies, freelancers or other specialists where they can help us move faster.

If you've built an agency or grown businesses for clients, this is a chance to put that experience into one company and see the results compound.

What you'll own

• Paid acquisition. Run and improve Meta and Google Ads. Own budgets, creative testing and performance, and test other advertising channels when there's a clear opportunity.


• The signup and customer journey. Improve landing pages, signup funnels, onboarding emails, automations and lifecycle campaigns. Help more visitors become paying customers and give existing customers reasons to keep using Spoks.


• Search, social and discovery. Lead SEO and answer engine optimization, helping merchants find Spoks through search and AI answers. Develop our presence on Reddit and our own social channels with useful content and participation.


• Referrals, partnerships and affiliates. Give happy customers reasons to recommend Spoks. Find partners, recruit affiliates and build programs that bring in customers repeatedly.


• Spoks.com. Keep our website current and effective, from product messaging and landing pages to articles, customer stories and partner pages.


• Content with a purpose. Work closely with our Content Producer on ads, videos, articles and social content. Develop ideas together, brief the work and make sure it reaches the right people.


• Measurement. Connect spending and activity to paying customers, acquisition cost and retention. Understand attribution and server-side tracking, and work with engineering to keep the numbers trustworthy.

Meta and the journey from ad click to paying customer come first. You'll decide which additional opportunities deserve attention, test them and build on what works.

Who we're looking for

You may have run your own marketing agency, held a senior hands-on agency role, or built and grown a business yourself. You might want to become a founder one day. What matters is that you've already taken responsibility for growth and can explain what you achieved.

• You've personally run Meta and Google Ads and can explain your spending decisions and results.


• You understand the whole journey from discovery to repeat use, and can spot where potential customers get lost.


• You write clearly, have good creative judgment and can turn an idea into a live campaign or page.


• You can keep existing campaigns performing while getting new initiatives off the ground.


• You know when to do something yourself and when to bring in a specialist. You give clear briefs and follow the work through.


• You launch useful first versions, learn from the response and improve them. You don't need every detail settled before getting started.

AI in your daily work

Use Claude Code, Codex and other AI tools to build landing pages, analyze campaign data and automate recurring work. We want someone who keeps finding practical ways to get more done and checks the output before relying on it.

Tell us what you've grown

Tell us about a business, product or campaign you helped grow. Where did it start, what did you personally do, and what changed? Include something that didn't work and what you learned.

Help build the challenger

Entrepreneurs need powerful marketing they can afford and use without becoming software specialists. We’re taking on Klaviyo and Mailchimp with email and SMS built for Shopify, a mobile app and AI that helps merchants get the work done.

Hundreds of paying stores already use Spoks, and we’re growing fast. Our goal is 100,000 customers with a lean team. You’ll work directly with our founder in Austin, own a meaningful part of that growth and have experienced colleagues in Norway and Poland to draw on.

Working at Spoks

This is a full-time role. We work hybrid in Austin, with at least three days together in the office each week.

• 15 paid vacation days, 10 company holidays and 5 paid sick days each year.


• Medical, dental and vision insurance.


• A 401(k) employer match of up to 4% of eligible pay.


• Annual offsites with the whole team. Next up: Norway, with fjords, good food and time together. Sauna and a dip in the ice-cold sea are optional.


• Your work computer and the equipment needed for the role.

Your compensation

$120,000–$150,000 annual base salary. We’re open to going above this range for candidates with exceptional experience and seniority.

Bonus and equity opportunities.