Founding Growth Marketer — Shape a New Category

Passionfroot; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid setup (New York)

Regular team offsites

Latest Apple hardware

Build marketing function from zero

Job summary

Passionfroot is seeking a Founding Marketer in New York to lead the storytelling and scale marketing from the ground up. You will partner with the CEO to refine messaging, build a multi-channel engine, and educate the market as Passionfroot creates a new category.

You should bring 5+ years in marketing, with deep skills in content and product marketing for B2B software, plus hands-on ability with content creation, design, copy, video, and automation.

Qualifications

• 5+ years in marketing with two deep areas.
• Brand storytelling and content creation across channels.
• B2B software marketing experience preferred.

Responsibilities

• Develop the marketing strategy and prioritise initiatives.
• Refine brand story with compelling content for creators and brands.
• Drive growth across social, email, events, and paid media.
• Support product marketing with user insights and messaging.
• Build and scale the marketing function with automation.

Skills

Content marketing

Product marketing

Marketing analytics

Copywriting

Video editing

Tools

Google Analytics

LinkedIn Ads

SEO tools

Job description

Passionfroot is seeking a Founding Marketer in New York to lead the storytelling and scale marketing from the ground up. You will partner with the CEO to refine messaging, build a multi-channel engine, and educate the market as Passionfroot creates a new category.

You should bring 5+ years in marketing, with deep skills in content and product marketing for B2B software, plus hands-on ability with content creation, design, copy, video, and automation.