Founding Growth Marketer

Hera; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Hera is building a new care-management profession to guide families through difficult moments. As a Growth Lead, you will own how families discover Hera, building our consumer growth engine from the ground up in NYC.

You will craft language that makes Hera instantly understandable and balance trust with rapid experimentation to drive meaningful growth. You will run scrappy tests, iterate quickly, and own the full funnel—from awareness to outreach—while ensuring strategy aligns with the needs of

Qualifications

• You are analytical and truth seeking, able to distinguish moving metrics from meaningful growth.
• You are creative and generate new hypotheses, messages, campaigns, and channels.
• You are obsessed with the customer and seek to understand both quantitative signals and qualitative reasons.

Responsibilities

• Own how families find Hera and build the consumer growth engine from the ground up.
• Understand the target population and the triggers that prompt families to seek support.
• Own full funnel growth across search, content, community, social, and other channels.

Skills

Analytical

Creative thinker

Customer focus

Experimentation

Job description

The gap no one has filledEvery complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own.99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.Meeting very family that needs a HeroThe demand for Hera is real, raw, and palpable. Families come to us in the hardest experience of their lives.Today, we meet most of them through their doctors: a strategic channel we've built through close partnerships with the country's top health systems.But millions of families never receive that introduction.

We’ve raised $34M from Accel and Bain Capital Ventures and 10x’d revenue over the last six months organically through close partnerships with Weill Cornell, NYU Langone, UCSF, USC, and Mount Sinai. The Chief of Geriatrics at Weill Cornell and Director of Geriatrics at NYU Langone have joined us as clinical advisors. The CFO of Mount Sinai has invested in us.

The customer feedback is the most positive our team has seen in our careers. Along the way, we threw an art show for an 88-year-old artist that went viral and a talent show where every act was over 65.

You’ll build Hera alongside co-founders Jenny, Myles, and Connie, and a team from Palantir and Headway. As part of our founding team, you will have meaningful ownership in the company. We work together in person in NYC. Read our story and watch our launch video here.

The role

You own how families find Hera. You’ll build our consumer growth engine from the ground up.Deeply understand who we serve. You’ll immerse and fully understand the mental model of those we support, the trigger events where they think "I can’t do this alone", the communities and resources they turn to for answers, and the hesitations that linger at the back of their mind before they say yes to support.Educate the market. No one knows what to search for. They’re looking for answers on what’s going on in their life right now "mom keeps falling", "dad was just discharged from the hospital", "mom keeps mixing up her meds". You will find the language that makes Hera instantly understandable,Own the family demand engine. You’ll build and run our direct-to-family channels across search, content, community, social, and more. You’ll own the full funnel: how families learn about us, what convinces them to trust us, and what gets them to reach out.Experiment relentlessly, and do it with a flair. Everything we do at Hera is distinctive. We threw an art show for an 88-year-old that went viral and a talent show where every act is over 65. We want the same originality in how we build demand. You'll ship scrappy tests fast, kill what doesn't work without ego, and double down on what does. The best ideas in this role aren't in any growth playbook you've read.

Who you are

You’re analytical and truth seeking. You know the difference between a metric moving in the right direction and a future growth channel of the business. You understand unit economics and make commercially sound decisions.You’re creative and generative. We don’t just do things because others do. You constantly produce new hypotheses, messages, campaigns, and channels to find the one that’s authentic to us and really works to scale.You’re obsessed with the customer. Quant tells you what; qual tells you why. You'll sit with families, listen to calls, and read every message before you write a single headline. You can hold both the spreadsheet and the story of the overwhelmed daughter in your head at once.

You're a builder with incredible pace. You thrive bringing clarity to ambiguity. You aim to learn quickly through scrappy experiments and add rigor once something works.You understand trust is the asset. We serve a vulnerable population in the hardest moment of their lives. You'd never trade long-term trust for a short-term conversion, because you know trust is the moat and growth compounds on top of it.

Based in NYC or willing to relocate

What we value

Worthy of our parents. We don't leave the 20% behind, because that applies to someone's mother. Quality isn't a constraint we tolerate on the path to growth. Quality is the strategy.Collaboration must be an accelerant. Not everything will be collaborated on and that's fine. We assume good intent always and push the ball forward.Celebrate human. Humans are at the heart of everything we do: every product decision, every Hero we choose to hire, every person we bring onto the team. For us, empathy is fuel to move with urgency because we know every single day matters for those we serve. We look for missionaries not mercenaries.Enjoy the uphill. Wrestling problems this hard, in an industry this broken, is a privilege most people never get. We're excited for the summit but the joy is in the climb. If the hard part isn't what's pulling you, this might be the wrong climb.Attack. Nothing is created in this world without an extraordinary amount of effort. In order to will the change we want to see in the world, we attack problems and play offense. We're here to win to ensure our customers get the world they deserve.Our promise is we will stretch your limits and trust you to own unreasonably substantial outcomes.