Founding Growth Marketer

Gruppo-Hera; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Gruppo-Hera in New York is seeking a strategic marketing lead to own how families discover Hera. You will build our consumer growth engine from the ground up and deeply understand the mental model of the families we serve.

Educate the market about Hera as a trusted care manager for families, coordinating with clinicians and health systems while earning trust through every touchpoint.

Job description

The gap no one has filled

Every complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own.

99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.

Meeting very family that needs a Hero

The demand for Hera is real, raw, and palpable. Families come to us in the hardest experience of their lives.

Today, we meet most of them through their doctors: a strategic channel we've built through close partnerships with the country's top health systems.

But millions of families never receive that introduction. Instead, it’s an adult daughter opening her laptop late at night after putting her children to bed, overwhelmed and burnt out. She’s awake searching at midnight about what options exist for her mom, anxious about every decision she’s making and wondering if it’s the right one.

She doesn’t know a trusted profession like ours exists. Nobody’s told her that she doesn’t have to figure this out alone.

This is not a traditional growth role. Families don’t know the category exists, don’t know what to search for, and often don’t understand how a Hero could help. It’s our responsibility to educate the market and meet them in the moment they’re looking for help. It’s also the most emotionally charged experience of their life. Every touchpoint has to earn trust.

Our founding team

We’ve raised $34M from Accel and Bain Capital Ventures and 10x’d revenue over the last six months organically through close partnerships with Weill Cornell, NYU Langone, UCSF, USC, and Mount Sinai. The Chief of Geriatrics at Weill Cornell and Director of Geriatrics at NYU Langone have joined us as clinical advisors. The CFO of Mount Sinai has invested in us.

The customer feedback is the most positive our team has seen in our careers. Along the way, we threw an art show for an 88-year-old artist that went viral and a talent show where every act was over 65.

You’ll build Hera alongside co-founders Jenny, Myles, and Connie, and a team from Palantir and Headway. As part of our founding team, you will have meaningful ownership in the company. We work together in person in NYC. Read our story and watch our launch video here.

The role

You own how families find Hera. You’ll build our consumer growth engine from the ground up.

Deeply understand who we serve. You’ll immerse and fully understand the mental model of those we support, the trigger events where they think "I can’t do this alone", the communities and resources they turn to for answers, and the hesitations that linger at the back of their mind before they say yes to support.

Educate the market. No one knows what to search for. They’re looking for answers on what’s going on in their life right now "mom keeps falling",