Founding Growth Marketer

Firefly; New York (NY); On-site; USD 160,000 - 190,000; Full time

Job summary

Firefly is seeking our founding Growth Marketer to build our pipeline engine from scratch as we exit stealth with real customer proof behind us. This is a high-velocity top-of-funnel role, working directly between sales and product marketing.

The marketer who understands the internet has an enormous advantage in this space, and you will own channel mix, testing, and messaging to drive high-intent accounts. Based in New York City, the role emphasizes growth across paid, SEO, content, social, and

Qualifications

• 4+ years across core internet growth functions, with reps in at least three of paid, SEO/AEO, content, social, email, community.
• Creative growth work with notable results and a strong experimentation mindset.
• Fluency with modern growth stack and AI tools as everyday leverage.

Responsibilities

• Pipeline generation across AEO/SEO, paid media, newsletter, blog, Reddit, content, and social
• A high-velocity experimentation engine: launch fast, measure hard, kill what doesn't perform, scale what does
• The signal stack: turning engagement across every channel into prioritized, high-intent accounts our SDR and sales team works daily
• Messaging and positioning tests in partnership with sales and product

Skills

Growth marketing

Paid media

SEO/Content

AI tooling

Job description

Founding Growth Marketer

New York, NY (In-Office) · Full-Time

Firefly is building the defining physical AI company of the next decade, starting with safety.

We believe safety is the most important problem facing America today. Every school, hospital, hotel, workplace, and public venue relies on a patchwork of disconnected systems to understand and protect the people inside them. Most were built decades ago, rarely work together, and leave organizations operating without a real-time understanding of what's happening across their spaces.

Firefly is replacing that stack with a single AI-native platform that helps organizations understand their environment, coordinate action, and respond when every second counts. We combine intelligent software with beautifully designed hardware to bring consumer-grade experiences to one of the world's largest and most important industries.

In less than two years, Firefly has grown from an idea to protecting everything from boutique hotels to 30,000-student school systems, raising more than $27 million from leading investors along the way. Our team includes leaders from Apple and Verkada who care deeply about craft, speed, and building technology that matters in the real world.

Safety is where the need is most urgent, but the opportunity is much larger. Every physical space generates signals. Every organization needs to understand what is happening, determine what matters, and coordinate the right response. We believe the next generation of AI will move beyond screens and into the real world, becoming the system of intelligence that helps organizations operate and protect the spaces they are responsible for.

About The Role

Firefly is looking for our founding Growth Marketer to build our pipeline engine from scratch as we exit stealth with real customer proof behind us.

This is a high-powered top-of-funnel seat, working directly between sales and product marketing. Our industry still buys through trade show booths and cold calls, so the marketer who actually understands the internet has an enormous unfair advantage in this space.

What you'll own

• Pipeline generation across AEO/SEO, paid media, newsletter, blog, Reddit, content, and social

• A high-velocity experimentation engine: launch fast, measure hard, kill what doesn't perform, scale what does

• The signal stack: turning engagement across every channel into prioritized, high-intent accounts our SDR and sales team works daily

• Messaging and positioning tests in partnership with sales and product

You're a fit if you have

• 4+ years across core internet growth functions, with real reps in at least three of: paid, SEO/AEO, content, social, email, community

• Serious creative range: you've done things with a growth budget that made people ask how you got away with it

• Fluency with the modern growth stack and AI tools as everyday leverage

Who we're looking for

The same things matter to us in every person we hire, regardless of role. We look for people who hold an exceptionally high bar for quality and understand that reaching it takes relentless iteration, intellectual honesty, and a willingness to sweat the details. The organizations we serve carry responsibility for people's lives, and earning their trust requires the same level of care, rigor, and follow-through.

Above all, we want people who are here to win as a team. What we're building is difficult and consequential, and it requires tenacity, low ego, and a genuine sense of ownership. We value people who bring thoughtfulness, optimism, and energy to those around them, care more about the outcome than their individual piece of it, and take the work seriously without taking themselves too seriously.

This is an in-office role based in our New York City office.

A note before you apply

Studies have shown that women and people from underrepresented groups are less likely to apply for jobs unless they meet every single qualification. If you're excited about this role but your experience doesn't align perfectly with every requirement listed, we encourage you to apply anyway. You may be exactly who we're looking for.

Compensation

The OTE for this full-time position is $160K - $190K, plus equity and benefits. Actual compensation will depend on factors including job-related knowledge, skills, and experience.

Equal opportunity

Firefly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We are committed to building a team where people from all backgrounds can make an impact. If you require accommodations during the application or interview process, please let your recruiter know.